Internet Marketing, Sales
How to Get Inside Your Customer’s Mind
by Paul Fleming On November 22, 2011
An ability to get inside your customer’s head and understand them is an important part of the sales process. In understanding them, you can anticipate their needs and solve their problems. Don’t worry, I’m not going to suggest signing up for a psychology course because there’s an easier way to read their minds. And that’s … Read More
Content Marketing, Internet Marketing, SEO
Content, Content, Content
by Guest Blogger On August 23, 2011
As a client facing member of the Dinkum team, I am sometimes called upon to discuss SEO with clients. Most often I am answering questions on basic concepts, which clients who have recently signed on want to understand. Sometimes I chat over the same things with clients who have been around for a while, but … Read More
Internet Marketing
Online Marketing with Dinkum – A Recipe for Success
by Paul Fleming On May 31, 2011
When I was a young musician, my teacher insisted that I read “The Inner Game of Tennis.” I was skeptical at first, but in the end, it was far easier to digest and relate the game of tennis to my musical life than the contents of any musician’s manual. The following post is a dead … Read More