How to Get Inside Your Customer’s Mind
An ability to get inside your customer’s head and understand them is an important part of the sales process. In understanding them, you can anticipate their needs and solve their problems. Don’t worry, I’m not going to suggest signing up ...
Content, Content, Content
As a client facing member of the Dinkum team, I am sometimes called upon to discuss SEO with clients. Most often I am answering questions on basic concepts, which clients who have recently signed on want to understand. Sometimes I ...
Online Marketing with Dinkum – A Recipe for Success
When I was a young musician, my teacher insisted that I read "The Inner Game of Tennis." I was skeptical at first, but in the end, it was far easier to digest and relate the game of tennis to my ...
Website Content Basics: Recycle Your Content
Companies interested in improving the performance of their online marketing efforts always seem to struggle with the generation of content for their website or blog. This is totally unnecessary, since most firms are already sitting on a goldmine of valuable ...
Online Reputation Management: Just Do It
Online reputation management is becoming increasingly important to businesses of all sizes. A recent article in the Philadelphia Business Journal offers a great reminder that successful companies are proactive when it comes to protecting their brand on the net. Comcast Protects ...
WSJ Measuring Traffic on the Web: Dot-Complicated
Constantly bathed in quantitative data that frequently comes with web analytics, website analysis and the like, it’s no wonder that businesses feel that every unique visitor, action or sale is easily monitored, but my Saturday read of the Wall Street ...
Website Content Basics: What is Good Content?
Who Said Content is King? Anyone that has ever performed research on how to write content for a website, blog, article, press release or any other online medium has surely encountered the phrase “Content is King.” Sure, it’s important to create ...
Website Content Basics: Going Old School
I’ve recently worked on a number of content-focused projects that made me recognize that many businesses don’t understand how website content acts as a basic building block to good Search Engine Optimization (SEO). Therefore, I plan on creating a brief ...
Twitter Reputation: Key Factors in Real Time Search
Since the introduction of Google's Real Time search results, it's been interesting to see what subjects are deemed worthy of receiving an embedded search box and whose tweets are included. While I haven't deciphered all of the details, I recently ...
Online Marketing Interests Survey
From time to time it's always a good idea to take a step back to ensure that we're providing interesting, relevant content. It's easy for us to write about things we like, but we want to know about your interests. ...