Online Marketing Resolutions: 2010

It’s that time of the year when many reflect on the past 12 months and focus on the year to come. Yes, it’s New Year’s Resolution time. As a result, I’ve had the opportunity to read quite a few blog posts ...

Online Marketing: Strategy Versus Tactics

Strategy and tactics in the world of online marketing are indeed separate, but sometimes businesses have trouble differentiating the two.  With the ever-growing set of media channels, tools and technologies it’s sometimes good to sit down and re-evaluate your business. To ...

Email Marketing is Not Dead

Regardless of the popularity of social media, email continues to be a productive tool for business.  While it may not be as sexy as Twitter, Facebook, Foursquare and other engagement platforms, email continues to be the glue of the social ...

What's Working in Digital Marketing

While not entirely sure what digital marketing is, I've just finished a very extensive read of a very good report courtesy of MarketingProfs called the Digital Marketing Factbook. At 144 pages it's quite thorough and more importantly offers some interesting ...

Small Business Online Marketing Tips: Episode 1

Developing a website or diving into the world of online marketing can seem pretty daunting, especially to small businesses. Since many don’t have web designers on staff or the technical know-how, I thought that an occasional post highlighting resources that ...

End Of Summer Search Marketing Survival Guide

While summer is winding down, hit the ground running by setting up your Internet Marketing Campaign for the rest of the year. Take some time this September to plan your strategy for the coming months while everyone else is finishing ...

Football can teach you something about SEO

This past weekend I had the pleasure of visiting my daughter who attends James Madison University (JMU). As part of the visit we got tickets to the biggest football game of the year with the number 1 ranked team in ...

Philadelphia Internet Strategy

Philadelphia because it lies south of New York. Many of the companies we speak to are just south as well when you  ask them about their online strategy. As much as we hate to admit it there is still ...

Happiness Compounded

Last week we looked at the importance of creating happy customers by imagining how people will respond to our products - not just at the point of purchase, but well into the future. This week, I would like ...