Online Reputation Management: Just Do It

Online reputation management is becoming increasingly important to businesses of all sizes. A recent article in the Philadelphia Business Journal offers a great reminder that successful companies are proactive when it comes to protecting their brand on the net. Comcast Protects ...

Social Media a Threat to Higher Education Marketing?

I' m a long time reader of the Philadelphia Business Journal, a paper that I think is very worthwhile. I was surprised at the obvious misunderstanding of social media expressed by one academic in the July 31st edition; it appeared ...