I recently found an ideal example of a Purple Cow. Check this out:

I enjoyed the Flight Attendant’s rap,  but found that his introduction applies to any business:

We do things just a bit differently her on Southwest. Some of us tell jokes, some of us sing and some of us just stand there and look beautiful. I , unfortunately can do none of those… So here’s the one thing that I do know how to do (well) …

Essentially, the Flight Attendant (and Southwest by inference) understands what it is that he does extraordinarily well. It may not be telling a joke, singing or being attractive, but he laid down his rap well, had fun and gave a plane load of people something memorable. Finally, I loved the end of his performance “You will not get that on United Airlines…”

Have you encountered a “Purple Cow” recently? What made that company or person so memorable?

Bill Rowland