I just Googled “The Queen” and I’m afraid she’s outranked by imbd. “Queen” and she’s down to #3. Strong with “Royal Family” at #1. “Elizabeth II” and she’s still doing OK. Overall, I don’t think the redirect oversight is going to do her any harm, but if you’re a small business, if you rely on search rankings for your website, you are going to want to include 301 redirects where possible!

Overall, I like the Queen’s new website. Obviously accessibility was a high priority and the information is well organized which would be no easy task as it looks like there’s a lot of it! Couple of nice features like the very stalkerish “Track the Queen”, a veritable Where’s Waldo. Though I think she might want to think about using Google Latitude if she’s really serious. There are also some of the usual players which seem so old hat these days in podcasts, videos and RSS feeds (only 1 actually). I don’t love the design, it seems a little 2001 but that probably appeals to a wider audience anyway. Go check it out at royal.gov.uk

Paul Fleming is co-founder and VP of Interactive Services for Dinkum Interactive. A trained teacher, Paul has worked in a variety of forms of Internet Marketing but with a focus on SEO. Originally from Australia, he now resides in Philadelphia with his wife and 2 ankle-biters.