Lingo, Lingo, Lingo, Mighty, Mighty Sales Bingo

B2B keyword search absolutely depends on getting inside the mindset and lingo of your potential customers. As described in the previous post, potential buyers are not really interested in you and your product per se - but they are extremely ...

Philadelphia or Phila online marketing

I was a speaker last week at the Greater Philadelphia Chamber of Commerce for 2 1/2 hours talking about Internet marketing as an overview. Most of you know I could talk 2 1/2 hours on most anything but this was ...

Old School Marketing in a New School World (#1): First in a series looking at traditional marketing tools in a web marketing world.

Target Markets The web equivalent of the old Buddhist mystery is; If a web site is uploaded will anyone see it? Many forget that one the indelible rules of the old school is; you are either talking to a ...

Comparing Search Engines

It's funny, we read through the statistics and pore through ours and client analytics but it never really dawns on us to do statistical comparisons across the major search engines (Google, MSN and Yahoo....and maybe Ask.com but rarely). A post over ...

Ask and they shall not receive

There's been a considerable amount of hype recently surrounding Ask.com's new AskEraser, their privacy protection tool that enables users to: "When enabled by the user, AskEraser completely deletes all future search queries and associated cookie information from Ask.com servers, including ...

Free Keyword Research Tools of Choice

It's nearly been a year since my favorite keyword research tool Overture stopped being updated so I thought I might share some of the tools that I've discovered since. I liked Overture for its ease of use. Sure, it was ...

Local Internet Search – The pages don't get it YET!

Many blogs are written talking about more and more features being offered by the online pages - as I call them - SuperPages, YellowPages, etc... Like this fine blog today They can offer all the features they want but I contend ...

Who is Rick Simmons?

Don't ask me. Who really knows anyway? Well, we actually received a little further insight into the guy they call Dinkum Interactive's "Partner and Chief Sales Officer" courtesy of the folks over at Sales Solutions Inc. in their Top Sales ...

Dinkum presents at Philadelphia's Center City Proprietors Association

Rick Simmons will be regaling members of the CCPA today (Tuesday, 30th October) during a session on Internet Marketing at noon (apparently you should bring your lunch). The session is called Brown Bag Braintrust: Internet Marketing - What Are ...