The phrase 'Art and Science' can aptly be applied to many things. Consider parenting, as an example. There is no shortage of books on the science of parenting. Expectant parents can read them and commit them to memory, and some ...
For the uninitiated, Google has this algorithm that they use to judge the value of websites and to rank them accordingly. They've done a pretty good job of it too. It's not perfect of course, there are plenty of poor ...
Matt Mullenweg, during his recent "State of the Word" presentation, fielded a number of interesting concepts that are driving development priorities for the ubiquitous open source software. The most intriguing, to me, was that of desire paths (wikipedia definition here), ...
As a client facing member of the Dinkum team, I am sometimes called upon to discuss SEO with clients. Most often I am answering questions on basic concepts, which clients who have recently signed on want to understand. Sometimes I ...
Or: The Purpose of Press Releases Has Changed. This week, a client asked me to explain 'why'. I'd suggested a press release topic and he wasn't sure about it. "What would the focus be?" he asked. "I want to make sure ...
Catching up over a coffee, a friend asked me how to write a press release. Even though I write them every day, it was interesting to define exactly what makes one press release stand apart from another. Of course, what ...
We've suspected it for a while now but it was recently confirmed by extremely reliable sources (Matt Cutts from Google actually) that social media is having a greater influence on search rankings. A web page stacked up against another web ...
WordPress is the single most commonly used CMS and blogging platform in the world, running over 18 million sites as of this writing (current stats here). Possibly more striking is that people actually use their WordPress sites! ...
Often when clients contact us for SEO services, one of the suggestions we make to them is to include a blog on their site, and post to it regularly. We tout the benefits of having fresh content that is regularly ...
In the last couple of weeks, Search Engine Optimization has made the news! I expect to read about SEO on blogs posted by fellow practitioners. But Bob Garfield, of On the Media on National Public Radio hosted an ...
"Ads Related To..." Text Officially Rolls Out On AdWords' Top Ad Block http://t.co/tM5IIRUg
Copyright Dinkum Interactive 2009-2012. All Rights Reserved.
May 18, 2012. Posted under: Blog, Social Media.
This month, business networking site, LinkedIn announced the acquisition of SlideShare for $118.8 million. SlideShare allows users to upload and share PowerPoint and other slide presentations with business users, either on the Slideshare site or embedded on blogs, websites and shared on Twitter, LinkedIn and Facebook. SlideShare is sometimes known as the “dark horse of B2B marketing”. It’s an interesting
