SEO
Google’s Panda is Not Cute Nor Cuddly for Some
by Paul Fleming On November 1, 2011
For the uninitiated, Google has this algorithm that they use to judge the value of websites and to rank them accordingly. They’ve done a pretty good job of it too. It’s not perfect of course, there are plenty of poor search results, folks who game the system, poor quality websites that rank well, but for … Read More
SEO
Desire Paths and SEO
by Jacob Smith On October 25, 2011
Matt Mullenweg, during his recent “State of the Word” presentation, fielded a number of interesting concepts that are driving development priorities for the ubiquitous open source software. The most intriguing, to me, was that of desire paths (wikipedia definition here), which Matt referenced to show how Automattic was watching the trends in plugins and themes … Read More
Content Marketing, Internet Marketing, SEO
Content, Content, Content
by Guest Blogger On August 23, 2011
As a client facing member of the Dinkum team, I am sometimes called upon to discuss SEO with clients. Most often I am answering questions on basic concepts, which clients who have recently signed on want to understand. Sometimes I chat over the same things with clients who have been around for a while, but … Read More
Dinkum
Press Releases in the SEO World
by Paul Fleming On May 27, 2011
Or: The Purpose of Press Releases Has Changed. This week, a client asked me to explain ‘why’. I’d suggested a press release topic and he wasn’t sure about it. “What would the focus be?” he asked. “I want to make sure that we’re adding to our message, not diluting it.” It was an absolutely valid … Read More
Dinkum
Top 5 Press Release Tips
by Paul Fleming On April 8, 2011
Catching up over a coffee, a friend asked me how to write a press release. Even though I write them every day, it was interesting to define exactly what makes one press release stand apart from another. Of course, what you’re writing about makes a huge difference – some topics are more exciting and newsworthy … Read More
SEO, Social Media
Social Media and its SEO Influence
by Paul Fleming On March 18, 2011
We’ve suspected it for a while now but it was recently confirmed by extremely reliable sources (Matt Cutts from Google actually) that social media is having a greater influence on search rankings. A web page stacked up against another web page with the same credentials will apparently be given greater weight if it is shared … Read More
WordPress
WordPress Tips and Tricks for Users: The Best 5 Admin Options You Didn’t Know About
by Jacob Smith On March 15, 2011
WordPress is the single most commonly used CMS and blogging platform in the world, running over 18 million sites as of this writing (current stats here). Possibly more striking is that people actually use their WordPress sites! Today, for example, 486,000 posts were written and 400,000,000 words were cobbled together in about 120 languages (that’s … Read More
Content Marketing
Blogging for Business: Content and Voice
by Guest Blogger On March 4, 2011
Often when clients contact us for SEO services, one of the suggestions we make to them is to include a blog on their site, and post to it regularly. We tout the benefits of having fresh content that is regularly updated as being helpful to their customers and to search engines. A recent post by … Read More
SEO
SEO In The News
by Guest Blogger On March 1, 2011
In the last couple of weeks, Search Engine Optimization has made the news! I expect to read about SEO on blogs posted by fellow practitioners. But Bob Garfield, of On the Media on National Public Radio hosted an interview radio show segment on this very topic called “How to Cheat Google.” He interviewed David Segal, … Read More