What do Search Engine Optimization, Search Engine Advertising, Email and Social Media have in common? Beyond the obvious, most companies use one of these marketing methods to find customers and make sales. While these methods are arguably among the most ...
Keyword ranking factors have always been a subject of significant debate, which confuse many businesses as they attempt to optimize their websites to perform well for their chosen keywords. I recently encountered a great article on search engine ranking factors ...
Developing a website or diving into the world of online marketing can seem pretty daunting, especially to small businesses. Since many don’t have web designers on staff or the technical know-how, I thought that an occasional post highlighting resources that ...
Philadelphia because it lies south of New York. Many of the companies we speak to are just south as well when you ask them about their online strategy. As much as we hate to admit it there is still ...
To get it off my chest - first rule about using press releases - have something to say. Now if you are not optimizing your release, you may be wasting your time and money. Press releases can be distributed ...
Those who know SEO understand that we can't cover a whole lot in 15 minutes but there's great value in at least understanding some of the basic concepts so that we can be more informed in our Web choices. The ...
Time to call out a few companies for doing the wrong thing and I see I am not alone. Chris Silver Smith , Barry Schwartz, and Gabriel Goldenberg all agree with me or should I say ...
SEOmoz has a report on Searchfest 2008. I found this section to be most insightful. About web analytics: Analytics does not simply equal “reports” Not having analytics = driving with your eyes closed Search analytics = 5 step checkup: phrases page views time on site bounce rate conversion The time on ...
I'm a fan of the underdog. If I don't have a vested interest in a football game, I'll quietly go against the favorite because I like competition better. Ask.com has never been a big player but more of an innovator ...
I keep trying to like SecondLife. If you're not familiar with it, go and check it out over at secondlife.com. A lot of marketers were touting this as the next big thing but I was never convinced. Corporate was getting involved, ...
How are you using Social Media Today?
Copyright Dinkum Interactive 2009-2012. All Rights Reserved.
February 8, 2012. Posted under: Blog.
In the past two weeks, I attended two conferences that were world’s apart but linked. One was focused on large, profitable companies. The other involved nonprofits. They both discussed social media. The first conference featured CEOs, many of whom are grappling with the use of social media within their organizations. Each CEO had a bit of a different take on
