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	<title>Dinkum Interactive &#187; search engine optimizations</title>
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		<title>Online Marketing Interest Survey Results</title>
		<link>http://www.dinkuminteractive.com/online-marketing-interest-survey-results/</link>
		<comments>http://www.dinkuminteractive.com/online-marketing-interest-survey-results/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 15:49:19 +0000</pubDate>
		<dc:creator>Bill</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[dinkum interactive]]></category>
		<category><![CDATA[marketing case studies]]></category>
		<category><![CDATA[search engine optimizations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Recently, we asked our readers to give us some feedback on what online marketing subjects they&#8217;re most interested in. After a couple weeks, here are the results: Topic Very Interested Interested Not Interested Social Media 75% 25% 0% Case Studies 57% 43% 0% SEO Basics 50% 50% 0% Pay Per Click 43% 43% 13% Web Analytics 38% 50% 13% Interviews]]></description>
			<content:encoded><![CDATA[<p>Recently, we asked our readers to give us some feedback on what online marketing subjects they&#8217;re most interested in. After a couple weeks, here are the results:</p>
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<td style="text-align: center;"><strong>Topic</strong></td>
<td style="text-align: center;"><strong>Very Interested</strong></td>
<td style="text-align: center;"><strong>Interested</strong></td>
<td style="text-align: center;"><strong>Not Interested</strong></td>
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<tr>
<td>Social Media</td>
<td style="text-align: center;">75%</td>
<td style="text-align: center;">25%</td>
<td style="text-align: center;">0%</td>
</tr>
<tr>
<td>Case Studies</td>
<td style="text-align: center;">57%</td>
<td style="text-align: center;">43%</td>
<td style="text-align: center;">0%</td>
</tr>
<tr>
<td>SEO Basics</td>
<td style="text-align: center;">50%</td>
<td style="text-align: center;">50%</td>
<td style="text-align: center;">0%</td>
</tr>
<tr>
<td>Pay Per Click</td>
<td style="text-align: center;">43%</td>
<td style="text-align: center;">43%</td>
<td style="text-align: center;">13%</td>
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<tr>
<td>Web Analytics</td>
<td style="text-align: center;">38%</td>
<td style="text-align: center;">50%</td>
<td style="text-align: center;">13%</td>
</tr>
<tr>
<td>Interviews</td>
<td style="text-align: center;">29%</td>
<td style="text-align: center;">71%</td>
<td style="text-align: center;">0%</td>
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<h2>Social Media &#8211; The Winner</h2>
<p>Social media was the winner. Thankfully, we&#8217;ve be talking a lot about how smaller business can use the likes of Twitter, Facebook, blogging, etc&#8230; to get the biggest bang for their marketing investment. Case studies are no surprise and we&#8217;ve been working on presenting a few more on the blog. I was interested to see that interest in analytics was pretty low, especially when so few actually use them to effectively&#8230;</p>
<p>First of all, thanks to everyone that took the time to participate. In the future, we&#8217;ll be working on offering more information focused on social media, case studies and SEO basics with a few &#8220;red herrings&#8221; to throw in besides.</p>
<p>If you have some additional topics that you&#8217;d be interested in seeing, don&#8217;t hesitate to let us know in the comments. Moreover, we&#8217;d also like to hear about some of your experiences too.</p>
<p>Bill Rowland</p>
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