Internet Marketing, SEO
The Evolution of SEO Debate
by Jacob Smith On February 29, 2012
In a recent blog post, I discussed the evolution of Dinkum Interactive. I argued this evolution has come about because of the growing maturity of the industry and the value we want to give our clients. Some misunderstood this as denouncing the value of SEO which is not true at all. As an Internet Marketing … Read More
Analytics, SEO
Google is Hiding Data from Us Under the Guise of Privacy
by Paul Fleming On December 7, 2011
We recently mentioned that Google announced that they will be encrypting Search for Google users who are logged into their accounts and we are now starting to see some real impact from that. Some clients are being affected more than others. Ultimately it’s not a huge issue. Yes it’s absolutely annoying and frustrating but not … Read More
SEO
Google’s Panda is Not Cute Nor Cuddly for Some
by Paul Fleming On November 1, 2011
For the uninitiated, Google has this algorithm that they use to judge the value of websites and to rank them accordingly. They’ve done a pretty good job of it too. It’s not perfect of course, there are plenty of poor search results, folks who game the system, poor quality websites that rank well, but for … Read More
Content Marketing, WordPress
Nurturing a Million Comments, One at a Time
by Jacob Smith On November 1, 2011
Through our connection with hosting company Voxel dot Net we sometimes get a call to help out with things that don’t directly relate to hosting. A few months back, such a call came in the form of MjsBigBlog.com. MJ runs a great blog focusing on American Idol and other reality TV shows, and the magic … Read More
SEO
Desire Paths and SEO
by Jacob Smith On October 25, 2011
Matt Mullenweg, during his recent “State of the Word” presentation, fielded a number of interesting concepts that are driving development priorities for the ubiquitous open source software. The most intriguing, to me, was that of desire paths (wikipedia definition here), which Matt referenced to show how Automattic was watching the trends in plugins and themes … Read More
Internet Marketing
Interpreting Client Questions about Search Engine Marketing
by Guest Blogger On August 30, 2011
Some clients ask a lot of questions, some just go along for the ride. Sound familiar? I prefer clients who want to understand the Search Engine Marketing journey and who take the time to ask questions as they come up. These clients are often, although not always, more engaged and better partners in their campaign. Many … Read More
Content Marketing, Internet Marketing, SEO
Content, Content, Content
by Guest Blogger On August 23, 2011
As a client facing member of the Dinkum team, I am sometimes called upon to discuss SEO with clients. Most often I am answering questions on basic concepts, which clients who have recently signed on want to understand. Sometimes I chat over the same things with clients who have been around for a while, but … Read More
Content Marketing, SEO
Clientspeak – Can You Speak Their Language?
by Guest Blogger On July 8, 2011
Recently I posted about a client who was confused by the industry jargon that we had inadvertently allowed to creep into the assessment document that we delivered to him. I have been on the lookout since then for places where we can do a better job of explaining what we do, or what information we … Read More
Internet Marketing, Sales
6 Months to Sales Success
by Jacob Smith On June 29, 2011
Someone walks into your store and you ask if they need help. ‘I’m just browsing’, they respond. After a bit of a look around, they leave empty handed. Is this what’s happening with your website? Do plenty of people visit but no one is buying? You need the Dinkum treatment. Step One: Identify the Right … Read More
Internet Marketing, Web Design
Plain Talk in Client Reporting
by Guest Blogger On June 21, 2011
During the process of getting to know a new client, and providing him with the early deliverables for his SEO campaign, he had a simple request. Could we meet in person instead of by phone to discuss the project progress to date, and give him some help understanding the ‘jargon’ we used in the reports? … Read More