The Evolution of SEO Debate

In a recent blog post, I discussed the evolution of Dinkum Interactive. I argued this evolution has come about because of the growing maturity of the industry and the value we want to give our clients. Some misunderstood this as ...

The Art and Science of SEO

The phrase 'Art and Science' can aptly be applied to many things. Consider parenting, as an example.  There is no shortage of books on the science of parenting. Expectant parents can read them and commit them to memory, and some ...

Google is Hiding Data from Us Under the Guise of Privacy

We recently mentioned that Google announced that they will be encrypting Search for Google users who are logged into their accounts and we are now starting to see some real impact from that. Some clients are being affected more than ...

Google’s Panda is Not Cute Nor Cuddly for Some

For the uninitiated, Google has this algorithm that they use to judge the value of websites and to rank them accordingly. They've done a pretty good job of it too. It's not perfect of course, there are plenty of poor ...

Nurturing a Million Comments, One at a Time

Through our connection with hosting company Voxel dot Net we sometimes get a call to help out with things that don't directly relate to hosting.  A few months back, such a call came in the form of MjsBigBlog.com.  MJ runs ...

Desire Paths and SEO

Matt Mullenweg, during his recent "State of the Word" presentation, fielded a number of interesting concepts that are driving development priorities for the ubiquitous open source software.   The most intriguing, to me, was that of desire paths (wikipedia definition here), ...

Google’s Aim for Privacy and its Impact on SEO is (not provided)

Google recently announced that they will be encrypting Search for logged-in users. It's their way of saying that we are looking out for the searchers' best interests by making sure the data of "signed in" users is not susceptible to ...

Interpreting Client Questions about Search Engine Marketing

Some clients ask a lot of questions, some just go along for the ride. Sound familiar? I prefer clients who want to understand the Search Engine Marketing journey and who take the time to ask questions as they come up. These clients ...

Content, Content, Content

As a client facing member of the Dinkum team, I am sometimes called upon to discuss SEO with clients. Most often I am answering questions on basic concepts, which clients who have recently signed on want to understand. Sometimes I ...

Clientspeak – Can You Speak Their Language?

Recently I posted about a client who was confused by the industry jargon that we had inadvertently allowed to  creep into the assessment document that we delivered to him.  I have been on the lookout since then for places where ...