Plain Talk in Client Reporting
During the process of getting to know a new client, and providing him with the early deliverables for his SEO campaign, he had a simple request. Could we meet in person instead of by phone to discuss the project progress ...
Business Growth One Step at a Time
Recently I have been leaving the four walls of my office and making my way to business related events in the area. As I have been increasing my networking, I am beginning to realize that the world is a ...
Online Marketing with Dinkum – A Recipe for Success
When I was a young musician, my teacher insisted that I read "The Inner Game of Tennis." I was skeptical at first, but in the end, it was far easier to digest and relate the game of tennis to my ...
Press Releases in the SEO World
Or: The Purpose of Press Releases Has Changed. This week, a client asked me to explain 'why'. I'd suggested a press release topic and he wasn't sure about it. "What would the focus be?" he asked. "I want to make sure ...
Top 5 Press Release Tips
Catching up over a coffee, a friend asked me how to write a press release. Even though I write them every day, it was interesting to define exactly what makes one press release stand apart from another. Of course, what ...
Your Website is Critical for Internet Marketing So Stop Neglecting It
Our company has evolved over the last 5 years. Some of it has been to accomodate new trends (influence of social media for one), some due to Google's whims (the many algorithm updates) but mostly it has been the result ...
WordPress Tips and Tricks for Users: The Best 5 Admin Options You Didn’t Know About
WordPress is the single most commonly used CMS and blogging platform in the world, running over 18 million sites as of this writing (current stats here). Possibly more striking is that people actually use their WordPress sites! ...
Blogging for Business: Content and Voice
Often when clients contact us for SEO services, one of the suggestions we make to them is to include a blog on their site, and post to it regularly. We tout the benefits of having fresh content that is regularly ...
SEO In The News
In the last couple of weeks, Search Engine Optimization has made the news! I expect to read about SEO on blogs posted by fellow practitioners. But Bob Garfield, of On the Media on National Public Radio hosted an ...
Why We Still Use Meta Keywords
A number of factors contribute to increasing keyword rankings on a search engine. One of those was the meta keyword tag. Once upon a time it was considered a pretty major factor. Even in Google's early days, they seemed to ...