A Purple Cow Story: Southwest Airlines Rapper

Many people have experienced Southwest Airline's willingness to do things a bit differently. Arguably, the result is the creation of what Seth Godin describes as a "Purple Cow;" in other words, transforming a business to become remarkable. The concept is ...

Seth Godin on Social Networking for Business

Hey Everyone, Just wanted to give you a quick glimpse at Seth Godin's opinion on social networking for business: Short Version: Everyone loves accumulating "Followers," "Fans," or whatever. At the end of the day, real relationships are the only ones that matter ...

Stumbling on Happiness, Stumbling on Customers?

The Constitution only guarantees the American people the right to pursue happiness.. You have to catch it yourself. Benjamin Franklin We all like to imagine that customers will respond in droves to our advertising and marketing ...