How Bret Easton Ellis Uses Twitter

by Jennifer on March 13, 2012. Posted under: Blog, Social Media.

Best-selling, controversial writer, Bret Easton Ellis, set the Twitterverse alight over the weekend. For around five hours, he mused on what his American Psycho character, Patrick Bateman, might be up to these days and managed to gather fourteen pages of ...

The Social Media "Proof" Issue

by Paul on July 13, 2010. Posted under: Social Media Marketing.

While I don't really "do" Social Media, I'm a fan of it and see great benefits to it. One thing I keep seeing is the issue of Social Media ROI, or businesses trying to determine if Social Media is "worth ...