Be Where Your Customers Are – Social Media Marketing Lesson
This is a concept that we preach often at Dinkum, and most often we are referring to which social media channels might be best employed by the businesses we work with. There is no point in being on Twitter if ...
How Not To Do Social Media: Lessons From Anthony Weiner’s DM Fail
Anyone teaching social media now has a perfect case study of what not to do. All they need to say is: Anthony Weiner. The politician from New York and active social media user has gone straight into the Twitter Hall ...
Marketing and Social Media – Alive and Well
On Saturday I had the opportunity to participate in a panel discussion at Eastern University. The school of Management Studies put on program to help the Executive MBA students with relevant topics for their studies. The topic of this program ...
The Social Media "Proof" Issue
While I don't really "do" Social Media, I'm a fan of it and see great benefits to it. One thing I keep seeing is the issue of Social Media ROI, or businesses trying to determine if Social Media is "worth ...
Social Media isn’t for My Company…or Is It?
You can’t get away from it. Everybody has an opinion, expressed online and off, about social media and what it might, or might not, mean for your business. Before getting into the how’s and why’s of tweeting, let’s first talk about ...
Social Media Fear: Let It Go
Social media use by individuals and business is now commonplace, but companies of all sizes and types continue to fear it. Now that the dust has settled from the mad rush to jump on the bandwagon, it’s now time to ...
Facebook Fan Page: My Trial by Fire
Facebook Fan Pages and Facebook marketing can be successfully used for a variety of businesses. Little did I know that when I first started working with Dinkum Interactive as a Sales Assistant I would be diving in with both feet. ...
Social Media Case Study Database Focuses on Real Results
Today, everyone interested in social media is understandably intent on finding concrete examples of how companies have used it to generate real sales. That’s why I was excited when I came across a recent episode of For Immediate Release interviewing ...
Milwaukee's AJ Bombers Depends on Twitter
Hey, I was doing my thing last week when I saw a tweet from @julien (aka Julien Smith) that alerted me to a video Chris Brogan recently posted on his blog (For those into social media, I highly recommend it). ...
Twitter Reputation: Key Factors in Real Time Search
Since the introduction of Google's Real Time search results, it's been interesting to see what subjects are deemed worthy of receiving an embedded search box and whose tweets are included. While I haven't deciphered all of the details, I recently ...