In November, we used a seemingly routine occurrence as the keystone to a social media project. Rick Simmons, one of our illustrious leaders, needed new glasses and we felt compelled to help Rick out. After all, he needs it ;) ...
Social media can present a great opportunity for many small businesses, so when I recently prepared a presentation for the Entrepreneur's Forum of Southern New Jersey I created 10 Social Media Recommendations for Business. Let me briefly touch on my ...
Believe it or not, companies without a significant web presence can still use social media to promote their businesses. Of course, it’s preferable to have a website where those interested can get more information, but it’s not necessary. There are ...
I recently had a pet experience that made me look at social media in a different way. I thought I’d share it with you. My dog Chloe is a fine dog and my trusted companion. I often work in our yard ...
SMX East, the big search marketing conference in New York City, produced a ton of interesting insights on a variety of topics, Twitter among them. After reading Rebecca Kelly’s post: SMX East: Twitter Marketing Tactics, I thought that I’d distill ...
Many businesses are interested in using Facebook to reach out to their customers and prospects, but simply don’t know where to start. Some “go for it” and dive in feet first, while others suffer from “paralysis by analysis.” Perhaps the ...
Twitter has been a social media darling for a while now and many don’t know what to make of it. Some think that it’s a giant “time suck,” others think it’s the marketing tool of the future and still others ...
As one of the Principals and founders of Dinkum Interactive, I’m intimately familiar with online marketing and how companies can use it to improve their business. I constantly preach the benefits of online marketing to businesses and I work with ...
While summer is winding down, hit the ground running by setting up your Internet Marketing Campaign for the rest of the year. Take some time this September to plan your strategy for the coming months while everyone else is finishing ...
I was recently chewing through my RSS reader when I came across a really good post by Nick O’Neill on 9 Rules of Facebook Promotion that Every Small Business Should Know. Briefly, they include: Go Slow and Steady, Don’t Overdo It Contact ...
How are you using Social Media Today?
Copyright Dinkum Interactive 2009-2012. All Rights Reserved.
February 8, 2012. Posted under: Blog.
In the past two weeks, I attended two conferences that were world’s apart but linked. One was focused on large, profitable companies. The other involved nonprofits. They both discussed social media. The first conference featured CEOs, many of whom are grappling with the use of social media within their organizations. Each CEO had a bit of a different take on
