Social Media Research – Just Do It!

by Kelly on August 26, 2010. Posted under: Social Media, Social Media Marketing.

Tamar Weinberg recently posted a blog on the 3 Golden Business Rules of Social Engagement. The 3rd rule stood out the most for me. Especially the following point “Influencer outreach may possibly be the most powerful outreach tactic that PR ...

The Social Media "Proof" Issue

by Paul on July 13, 2010. Posted under: Social Media Marketing.

While I don't really "do" Social Media, I'm a fan of it and see great benefits to it. One thing I keep seeing is the issue of Social Media ROI, or businesses trying to determine if Social Media is "worth ...