The Social Media "Proof" Issue

by Paul on July 13, 2010. Posted under: Social Media Marketing.

While I don't really "do" Social Media, I'm a fan of it and see great benefits to it. One thing I keep seeing is the issue of Social Media ROI, or businesses trying to determine if Social Media is "worth ...

Social Media Case Study Database Focuses on Real Results

by Bill on March 8, 2010. Posted under: Social Media Marketing.

Today, everyone interested in social media is understandably intent on finding concrete examples of how companies have used it to generate real sales. That’s why I was excited when I came across a recent episode of For Immediate Release interviewing ...