How Not To Do Social Media: Lessons From Anthony Weiner’s DM Fail
Anyone teaching social media now has a perfect case study of what not to do. All they need to say is: Anthony Weiner. The politician from New York and active social media user has gone straight into the Twitter Hall ...
Business Growth One Step at a Time
Recently I have been leaving the four walls of my office and making my way to business related events in the area. As I have been increasing my networking, I am beginning to realize that the world is a ...
Online Marketing with Dinkum – A Recipe for Success
When I was a young musician, my teacher insisted that I read "The Inner Game of Tennis." I was skeptical at first, but in the end, it was far easier to digest and relate the game of tennis to my ...
Are You Doing Your Part to Help Young Entrepreneurs?
A recent article in the Philadelphia Inquirer got me thinking. What are those who consider themselves part of internet marketings' elite doing to help out the folks coming up who have never experienced life without computers and the internet? I ...
Do Your Customers Trust You?
I was reading about Customer Relationship Management (CRM) the other day and how to connect with your audience using social media. Something that piqued my attention was the concept that the social customer considers their peers as a most trusted ...
Happy Birthday Twitter
Twitter is 5 years old this month. It has come a long way in the social media sphere in that time. There are still those who don't see value in Twitter and tweets and #hashtags and anything related. I have read ...
Social Media and its SEO Influence
We've suspected it for a while now but it was recently confirmed by extremely reliable sources (Matt Cutts from Google actually) that social media is having a greater influence on search rankings. A web page stacked up against another web ...
Marketing and Social Media – Alive and Well
On Saturday I had the opportunity to participate in a panel discussion at Eastern University. The school of Management Studies put on program to help the Executive MBA students with relevant topics for their studies. The topic of this program ...
Social Media in the World
Unless you shun news of any kind, you know about the unrest in Tunisia and in Egypt. Protests and demonstrations in the streets are occurring as people reach their breaking point with the poverty, oppression and inequality rampant in ...
Social Media isn’t for My Company…or Is It?
You can’t get away from it. Everybody has an opinion, expressed online and off, about social media and what it might, or might not, mean for your business. Before getting into the how’s and why’s of tweeting, let’s first talk about ...