Social media use by individuals and business is now commonplace, but companies of all sizes and types continue to fear it. Now that the dust has settled from the mad rush to jump on the bandwagon, it’s now time to ...
Facebook Fan Pages and Facebook marketing can be successfully used for a variety of businesses. Little did I know that when I first started working with Dinkum Interactive as a Sales Assistant I would be diving in with both feet. ...
Today, everyone interested in social media is understandably intent on finding concrete examples of how companies have used it to generate real sales. That’s why I was excited when I came across a recent episode of For Immediate Release interviewing ...
Have you ever encountered an explanation of something perceived to be complex that broke it down simply and effectively? Well, Lee LeFever and Common Craft regularly create videos that do exactly that. Perfect example: Social Media. Check this out an tell ...
Foursquare is among the most fun and interesting mobile applications that you may not have heard of; in fact, it may give Twitter a run for its money. Like many new and shiny things, I set Foursquare aside until after ...
Recently, we asked our readers to give us some feedback on what online marketing subjects they're most interested in. After a couple weeks, here are the results: Topic Very Interested Interested Not Interested Social Media 75% 25% 0% Case Studies 57% 43% 0% SEO Basics 50% 50% 0% Pay Per Click 43% 43% 13% Web Analytics 38% 50% 13% Interviews 29% 71% 0% Social Media - The Winner Social media ...
Twitter is among the most popular social media tools for connecting people. Over the last year, it has captured the imagination of individuals and businesses alike. Many people have found it to be an addictive way to meet new people ...
Real Time Search has been a popular topic this year and after Google rolled it out last week interest in Real Time Search has piqued. Since it’s a hot topic, I thought that I’d briefly touch on What is Google ...
Recently, Dinkum Interactive’s own Rick Simmons had the opportunity to share with members of Philadelphia’s Center City Proprietor’s Association: Internet Marketing 101. As part of the organization’s regularly occurring Brown Bag Lunch Group, Rick offered some recommendations that any business ...
Sipping coffee last Saturday morning, I stumbled across a great example of how one company used Twitter to create a loyal fan and advocate. I suppose that I could set up the story, but I’d prefer to let Andrew Yellis tell ...
Dinkum's Take on the Penguin and Panda Updates - http://t.co/HRMtSrOM
Copyright Dinkum Interactive 2009-2012. All Rights Reserved.
May 22, 2012. Posted under: Blog, SEO.
Last year, it was Panda. Now, it’s Penguin. Both are cute black and white animals, but also the names of Google’s changes to its algorithm that determine search results. It’s part of an effort to remove spammy websites and systems set up to game them, and fighting techniques well-known to the SEO community as gray/black hat activities (against Google’s guidelines).
