High Bounce Rate: When Intent Does Not Equal Purpose

by Bill on September 21, 2009. Posted under: Internet Marketing.

Recently, I had the opportunity to perform some Bounce Rate research as part of a regular performance report. While somewhat time consuming, I marveled at the insights one can develop by just using some common sense and doing some digging. While ...

Not having analytics = driving with your eyes closed

by Michael on March 7, 2008. Posted under: Internet Marketing.

SEOmoz has a report on Searchfest 2008. I found this section to be most insightful. About web analytics: Analytics does not simply equal “reports” Not having analytics = driving with your eyes closed Search analytics = 5 step checkup: phrases page views time on site bounce rate conversion The time on ...