The Art and Science of Client Relationships

Fellow authors here at Dinkum have posted about customer relationships from various points of view. Do Your Customers Trust You and Delivering on Values and other posts suggest the need to know your audience and deliver what is promised and ...

Your Website is Critical for Internet Marketing So Stop Neglecting It

Our company has evolved over the last 5 years. Some of it has been to accomodate new trends (influence of social media for one), some due to Google's whims (the many algorithm updates) but mostly it has been the result ...

SEO In The News

In the last couple of weeks, Search Engine Optimization has made the news! I expect to read about SEO on blogs posted by fellow practitioners. But Bob Garfield, of On the Media on National Public Radio hosted an ...

Web Design: Start With the Basics

Have you ever arrived at a visually stunning, interactive website only to bounce as soon as you determined that finding usable information was just about impossible? I have. That’s why I think that the DMNews’ article Designing a Web site ...

When Bad Web Design Is Good

You don’t have to be an expert to recognize bad web design. Blaring colors, confusing navigation, 5 pounds of stuff packed into a 3 pound bag… You’d think that the basics are common sense. Alas, sometimes common sense isn’t so ...

Your Website is not a Showtime Rotisserie

Most of you should remember the whole “set it and forget it” slogan that was used in infomercials for the Showtime Rotisserie. This is fine for a Rotisserie, particularly if it is able to turn off automatically but it is ...