Dinkum Interactive » yellowbook http://www.dinkuminteractive.com Fully Integrated Internet Marketing Company Wed, 08 Feb 2012 10:00:30 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Local Search Tips: Hack Your Way to the Top http://www.dinkuminteractive.com/local-search-tips-hack-your-way-to-the-top/ http://www.dinkuminteractive.com/local-search-tips-hack-your-way-to-the-top/#comments Sun, 01 Nov 2009 03:26:34 +0000 Bill http://blog.dinkuminteractive.com/?p=969 Ok, maybe “hack” is a bit strong, but small businesses can dramatically improve their ability to be found in their local area by doing a couple simple things.

Sign Up for Local Business Directories

There are a wide variety of local business directories that offer SMBs the opportunity to list their companies for free. Of course, the “800 pound Gorilla” is Google Local, but Yahoo!, Yellow Pages and YellowBook are nothing to sneeze at either. Businesses should be prepared to provide a complete profile, hours of operation, a photo, etc… Here are a few links to get started:

Geotag Content

Businesses should make every attempt to occupy as much of the first page for their business location as possible. This is particularly helpful for B2C businesses, but it can also be helpful to B2Bs too. Briefly, Geotagging Geotagging is the inclusion of geographic information when posting content. This can include the town, a street address or even longitude or latitude information on sites like Flickr, YouTube and Google Maps .

These are just two examples of how businesses can help themselves by spending a modest amount of additional efforts in their online marketing efforts to dramatically improve their online visibility.

We’ll offer more tips in the near future. In the meantime, can you offer any of your favorites?

Bill Rowland

]]> http://www.dinkuminteractive.com/local-search-tips-hack-your-way-to-the-top/feed/ 1 Local Business Listings: Good for SEO, Good for Business http://www.dinkuminteractive.com/local-business-listings-good-for-seo-good-for-business/ http://www.dinkuminteractive.com/local-business-listings-good-for-seo-good-for-business/#comments Tue, 09 Jun 2009 18:08:26 +0000 Bill http://blog.dinkuminteractive.com/?p=357 One of the best things about the internet is the ability to generate a big return on a modest investment. While there are many tools and services that can help smaller businesses compete with the big boys, one of the most impactful is registering a location-based business in local business directories like Google Local, Yahoo Local and YellowBook. It’s free, drives qualified local traffic to your business and you don’t need a website (but if you do, it will help that too).

Have you ever searched for a local product or service online? If you were located in Springfield, PA and were trying to find a moving company this is what you might see:

springfield-pa-movers-sm1












You may notice that 10 listings appear at the top of the search engine results page for the search “springfield, pa mover” – above the listings that everyone works very hard to achieve!

Of course formatting your local business listing may be a bit more involved than simply signing up for an account, but a properly completed business profile can not only offer a valuable SEO benefit, but also drive prospects to your door.

What has your experience been with local business directories? Please share your experiences with us here.

Thanks,

Bill

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