Twitter Geocoding: How Will It Help Your Business?

I’ve always been enamored with the use of location-aware services, like GPS. In my opinion, they will be a game-changer for small business. That’s why I was really interested to hear that Twitter will be adding geo-code information to Tweets.

What does this mean? Conceivably, businesses will now be able to focus on Twitter users in their geography. The result could be much more impactful and contextually relevant communication for location-based businesses. In the past, businesses were dependent on following users that have included geo-information in their profiles, which was inefficient and only marginally useful. This expansion of functionality could make it this social media tool much more productive for applications involving:

• Restaurants & Bars
• Local Services
• Concerts
• Community Events

Though exciting, it may be some time until we see this feature. Twitter is currently just giving access to developers so it may be some time until we see this functionality.

Here’s Twitter’s Blog Post:  Location, Location, Location

Sidebar: Functionality like this could be attractive enough to warrant businesses paying a fee. Could Twitter use this as part of a premium services monetization strategy?

Bill Rowland