Comments on: Useful Online Marketing Resources for Smaller Business

By: Bill

Bill — Tue, 10 Nov 2009 21:43:09 +0000

Aidan,

As you say, it may not be rocket science but success in online marketing requires a combination of knowledge and hard work. Furthermore, smaller businesses can succeed but they do need some help and guidance.

By: Small Business Aidan

Small Business Aidan — Mon, 09 Nov 2009 23:09:10 +0000

Good article and I agree, in most cases its not rocket science, just a combo of good content, with some on page structure and some backlinks. I’m trying to take the mystery out of it for those who want to learn at my site too.

In the case of small local businesses I’m finding the link building required is not nearly as onerous as trying to compete on national or international scales.

By: james

james — Wed, 04 Nov 2009 13:39:13 +0000

It’s all a numbers game, so yes having a website is crucial to increasing the probability of success. All those potential customers on the net are worth tapping into

By: Bill

Bill — Sun, 01 Nov 2009 03:47:26 +0000

Jack, you make a good point. Sometimes those that operate smaller businesses are overly focused on the short term, but who can blame them in these challenging times? Regardless, businesses would be wise to consider strengthening their online presence; for most, it would be a good investment.

By: Jack from Lakeland Internet Marketing

Jack from Lakeland Internet Marketing — Sat, 31 Oct 2009 15:01:37 +0000

You’re right, the Google You Tube Channel rocks. A great resource for me. Thanks for posting the Search Engine Guide as a resource for small business owners. Bill, while small business owners are leaving alot of money on the table by not using internet marketing campaigns, it is still a huge challenge to get them to realize the profit potential because they are TOO focused on what they see as short term opportunities. It takes a little longer to develop a website and see results than it does to just run an ad in the local newspaper, even though the results can be so much greater. The upside is that, because so many are focused on the short-short term, my clients who are developing comprehensive campaigns online are building a huge competitive advantage in just a few months.

By: Bill

Bill — Sat, 17 Oct 2009 13:13:00 +0000

Kevin,

I agree. Owners of smaller businesses must recognize the lost potential when they fail to invest in online marketing. However, I think that you’ll agree that inbound educational marketing can be a longer-term investment; smaller business owners must often focus on the short term and keeping costs low. Hopefully those that recognize the value of online marketing, but don’t have the resources, may find these sites helpful.

By: Kevin Alvarez - Internet Marketing Consultant

Kevin Alvarez - Internet Marketing Consultant — Mon, 12 Oct 2009 17:25:53 +0000

I am an internet marketing consultant and I primarily deal with small local business and start-ups and I often wonder the same thing.

You bring up some good points as far as available resources for SEM/SEO education – whether it be for businesses in Philadelphia or Tampa or wherever.

The reality is that although these small business owners could benefit from the free educational resources, BUT they don’t have the time or do not yet see the importance of implementing online marketing tactics into their overall strategy.

I think the key point small business owners need to realize is that there has been a quantum shift in the buying patterns (both on a national and local level). Until the small local business owners adopt the concept of “inbound educational marketing”, internet marketing will only be viewed as a “nice to have” rather than a crucial element of their overall marketing strategy.