We recently mentioned that Google announced that they will be encrypting Search for Google users who are logged into their accounts and we are now starting to see some real impact from that. Some clients are being affected more than others. Ultimately it’s not a huge issue. Yes it’s absolutely annoying and frustrating but not the end of the world kind of stuff. If you’re the type who likes to go into their analytics account or you may notice on some of our reports that one of your keyword search referrals says (not provided). Some may have more for this
Web Analytics
When we search, we expect the right results straight away. When we get to a website, we expect to be able to find what we are looking for immediately and if not, easily. So it seems that a lot of clients expect instant results from their SEO campaign as well. As Abe Lincoln appropriately suggests “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”