What do you do with a $100 million advertising budget?

So we discussed earlier some of the reasons why Microsoft’s latest search endeavour Bing is more of the same and that included a substantial advertising budget similar to the rebranded Ask.com when Jeeves retired. So now we have a glimpse at how the budget is being spent with a few of their ads already starting to appear.

This first one is a little more cryptic, seemingly intended to scare us into thinking that the reason for the all the world’s problems is that we don’t have a decent search engine.

So it’s a decision engine rather than a search engine. OK I suppose I get it (although I do prefer to make decisions myself) though at this point I’m not sure how it’s going to help with this “Search Overload” that we’re talking about. Let’s move to the next one.

So now we have more of a visual on the whole “search overload” concept. Still no answers as to how we will be cured of this problem other than taking their word for it. Even if I go to Bing.com and test it out, it looks a lot like most other search engines just with pretty background pictures ala Ask.com (though they ask you before implementing).
The next one I came across seemed a little more like the previous one.

Still no real answers. Maybe they will come.  At the very least I guess they are reasonably humorous. I have been noticing considerable visibility on Google’s sponsored links so there’s another good chunk of the budget but I’m anticipating quite a few more TV ads cropping up.

PaulFleming is co-founder and VP of Interactive Services for Dinkum Interactive. A trained teacher, Paul has worked in a variety of forms of Internet Marketing but with a focus on SEO. Originally from Australia, he now resides in Philadelphia with his wife and 2 ankle-biters.