What is Social Media Marketing?

One of the biggest things to come out of this year is social media…well it actually came out a few years ago but its adoption was far greater this year and will most likely continue. We offer this to our clients (not a lot have taken us up on it) and have seen some great results come out of it.

So what is it and how do I get in on the action? While it depends on who you are and what you do but here’s a few ideas for you.

Increase your social presence – Social media websites like MySpace and Facebook are a good start but there are so many more out there like LinkedIn and StumbleUpon. Introduce yourself to them. Let the community know that you are there whether you are providing a service ro offering products, folks are looking for you through all sorts of channels. Especially look to Social Network websites in your particular niche because they too, are out there.

Get a Blog – Seems so “old school” these days but still a fabulous way to reach out to prospective customers. Maybe you will be getting a few folks coming through every now and again. Maybe you will get people subscribing and commenting regularly. This is another way to get yourself out there. We certainly prefer to go with WordPress and make sure to include the plug-ins available to take advantage of more social features like bookmarking (delicious, technorati) and news sites (digg)

Video – particularly if you have products to show off, show em off! Take advantage of the immense popularity of YouTube and other video networking sites to reach out to clients. Short clips like the ones we did for Sales Packaging and even our own have done wonders to spread the word.

There are just a handful of ideas to get you started.

PaulFleming is co-founder and VP of Interactive Services for Dinkum Interactive. A trained teacher, Paul has worked in a variety of forms of Internet Marketing but with a focus on SEO. Originally from Australia, he now resides in Philadelphia with his wife and 2 ankle-biters.