Word of Mouth Marketing (WOMM) is a form of promotional campaign which operates through an individual’s personal recommendations of specific brands, products or services.Like its literal meaning, word-of-mouth marketing spreads from one person to another outside of a formalized setting, without heavy intervention by advertisers.
A recommendation from someone familiar and trust-worthy is the easiest path to a product sale, link or new subscriber. Why? Because recommendations are generally perceived as incentive-free, unlike the obvious motivation of advertisers, who may over-promise in a bid to increase sales.
How are you using Social Media Today?
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February 8, 2012. Posted under: Blog.
In the past two weeks, I attended two conferences that were world’s apart but linked. One was focused on large, profitable companies. The other involved nonprofits. They both discussed social media. The first conference featured CEOs, many of whom are grappling with the use of social media within their organizations. Each CEO had a bit of a different take on
