Paul Fleming

Partner/CMO

Fun Fact

Paul was a surf lifesaver at Colloroy and Whale Beach in Sydney, Australia.

Paul Fleming is one of the founders of Dinkum Interactive and brings extensive experience in the Online Marketing world with a strong emphasis in Search Engine Optimization. His background in education, communications and marketing have prepared him well for the fast pace of the online world. Nothing pleases him more than seeing a client achieve great success

Recent Blogpost

Google Zeitgeist

google-zeitgeist

After reviewing Yahoo’s top searches two week ago, let’s take a look at the results for the world’s most popular search engine, Google. Last week, it released Google Zeitgeist, examining the spirit of the times through popular search terms. 1.2 trillion searches. 146 languages. What did the world search for in 2012? The top trending …
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Gamification – Make It Fun

gamification-make-it-fun

You might have noticed more companies are trying to engage you by playing a game. In 2009, German-based car company Volkswagen launched its BlueMotion technologies that were part of its environmentally friendly cars. In deciding how to market these cars, Volkswagen’s advertising agency, DDB in Stockholm, believed the easiest way to get more people to …
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Top Searches for 2012

top-searches-for-2012

It’s December already – and yes, it’s crazy how fast the year has gone by. A fun thing to do at this time of the year is to look at the most popular searches on the web. And we can thank Yahoo for once again collating the data. It’s the 11th year Yahoo has been …
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Savings Prize – a key to behavior change

savings-prize-a-key-to-behavior-change

We’re all in the business of influencing other people. Whether it’s getting your children to eat their vegetables, or encouraging someone to buy your product, every day we’re trying to get people to do what we want. Listening to a podcast of ‘Freakonomics’, I heard a fascinating way to influence behavior. The story began with …
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Going Viral: Gangnam Style

going-viral-gangnam-style

You know you’ve made it when MC Hammer wants to share the stage with you at the American Music Awards. And share he did with Korean YouTube sensation, PSY – they went Gangnam-style in front of an appreciative audience. Not sure what I’m talking about? In July this year, Korean artist, PSY, released a song …
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Be More Productive: Work on Happiness

be-more-productive-work-on-happiness

When thinking about the bottom line, we generally look at process. But this week, here’s a different approach: work on happiness. “Achieving happiness requires nothing more than practicing a few simple disciplines each and every day,” believes Dr Tim Sharp. And he should know – he’s from the Happiness Institute. Happy people see the bright …
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Juggling Your Way to Success

juggling-your-way-to-success

Today, I attended a conference called ‘Mind and Its Potential’ which gathers leading researchers in brain science and cognition from eastern and western traditions. It was a fascinating day. I listened to V.S. Ramachandran, Professor with the Psychology Department and Neurosciences Program at the University of California, San Diego, discuss mirror neurons and Buddhist nun, …
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Reviews: are you swayed?

reviews-are-you-swayed

Imagine you’re planning a holiday. You’ve picked the destination and booked the flight, but haven’t decided on the accommodation. How do you work out where to stay? You might ask friends or go for the well-known options. But most likely, you’ll head online to see what others say. And it’s likely you’ll be swayed by …
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Keeping Our Eye on Google

keeping-our-eye-on-google

Nobody’s perfect and no service is perfect, especially in the tech world where new services and offerings are a regular occurrence. Some launches are downright awful – others are groundbreaking. And even the groundbreaking ones were once a work in progress. It’s not uncommon for an Apple product launch to be riddled with issues including …
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Pay Per Click: how to get the best bang for your buck

pay-per-click-how-to-get-the-best-bang-for-your-buck

Pay Per Click advertising can be a great way to drive traffic to your site but in the wrong hands, it can burn money. If you bid on the wrong keywords or focus on the wrong audience, you can end up spending a fortune without any measurable return. If you want to dip into the …
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