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Dinkum

Is SEO still alive?

by Jacob Smith On January 18, 2012

When Dinkum Interactive started almost six years ago, I began speaking to groups and companies about our brand new and fairly unheard of product offering. At the time, I talked a lot about search engine optimization – SEO – which was a brand new concept. Now, I no longer need to explain what SEO stands … Read More

Content Marketing, Internet Marketing, SEO

5 Ways To Make Your Blog Magnetic

by Jacob Smith On January 17, 2012

Blogging is an important component in most Internet marketing strategies. And since you’re making the effort to write them, why not ensure they’re read by the audience you want to attract. I came across some excellent suggestions from Bamidele Onibalusi of YoungPrePro to help you make your blog magnetic. 1. Have a Clearly Defined Point … Read More

Dinkum

Walmart’s Latest Big Acquisition is…Small

by Jacob Smith On January 13, 2012

The world’s largest retailer has made an acquisition that suggests its future involves smart technology. Walmart has just bought mobile app developer, Small Society. In dollar terms, it probably wasn’t a big deal, at least for the corporate giant. But for me, it was an interesting move. Let me explain why. 1.  Walmart has a digital technology research … Read More

Social Media

New Google “Search Plus Your World”

by Paul Fleming On January 11, 2012

For those who receive our newsletter, we all made predictions for the coming year and one of mine was “Google+ will have a big year particularly when it integrates search results.” Well it’s happened and a whole lot quicker than I imagined and being labelled as Google’s “Search Plus Your World”. For me, it was … Read More

Content Marketing, Internet Marketing, SEO

A Recipe You Can’t Share: Internet Marketing Mix

by Jacob Smith On January 10, 2012

In case you didn’t know already, the days of applying single tools in Internet marketing are long gone. You can no longer just use SEO, or PPC or blogs to attract your ideal audience. The trick is to create the right mix. Yes, it would be great if you could follow a recipe, Martha Stewart-style. … Read More

WordPress

Tips and Tricks for Safe Plugin Upgrades

by Jacob Smith On January 6, 2012

WordPress plugin upgrades are a fact of life for any website administrator and staying up-to-date with the latest software versions is something I recommend. Ever since WordPress made it one-click easy to update plugins (and even the WordPress core) a few years back, many have been lulled into complacency – updating the easy way without … Read More

Internet Marketing

Simon Sinek’s Golden Circle: How To Be Unique

by Jacob Smith On January 4, 2012

Why should I choose your product or service over your competition’s offering? Because it’s better, cheaper, or faster? According to Simon Sinek, this is how most organizations make their pitch to customers and because everyone is making the same claim, there’s no unique point of difference. The good news is Sinek has a nifty way … Read More

Content Marketing, Email marketing

Coming Full Circle: Is Google Entering the Email Marketing Business?

by Jacob Smith On January 3, 2012

Browsing around the Google Currents app on my new Galaxy Nexus toy/phone, I saw an article from TechCrunch that caught my eye: Google has been experimenting with a possible role with email subscription management. Google, of course, is the king of experimental projects. The Internet is littered with dozens of Google projects that made a … Read More

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