Dinkum
Walmart’s Latest Big Acquisition is…Small
by Jacob Smith On January 13, 2012
The world’s largest retailer has made an acquisition that suggests its future involves smart technology. Walmart has just bought mobile app developer, Small Society. In dollar terms, it probably wasn’t a big deal, at least for the corporate giant. But for me, it was an interesting move. Let me explain why. 1. Walmart has a digital technology research … Read More
Social Media
New Google “Search Plus Your World”
by Paul Fleming On January 11, 2012
For those who receive our newsletter, we all made predictions for the coming year and one of mine was “Google+ will have a big year particularly when it integrates search results.” Well it’s happened and a whole lot quicker than I imagined and being labelled as Google’s “Search Plus Your World”. For me, it was … Read More
Content Marketing, Internet Marketing, SEO
A Recipe You Can’t Share: Internet Marketing Mix
by Jacob Smith On January 10, 2012
In case you didn’t know already, the days of applying single tools in Internet marketing are long gone. You can no longer just use SEO, or PPC or blogs to attract your ideal audience. The trick is to create the right mix. Yes, it would be great if you could follow a recipe, Martha Stewart-style. … Read More
WordPress
Tips and Tricks for Safe Plugin Upgrades
by Jacob Smith On January 6, 2012
WordPress plugin upgrades are a fact of life for any website administrator and staying up-to-date with the latest software versions is something I recommend. Ever since WordPress made it one-click easy to update plugins (and even the WordPress core) a few years back, many have been lulled into complacency – updating the easy way without … Read More
Internet Marketing
Simon Sinek’s Golden Circle: How To Be Unique
by Jacob Smith On January 4, 2012
Why should I choose your product or service over your competition’s offering? Because it’s better, cheaper, or faster? According to Simon Sinek, this is how most organizations make their pitch to customers and because everyone is making the same claim, there’s no unique point of difference. The good news is Sinek has a nifty way … Read More
Content Marketing, Email marketing
Coming Full Circle: Is Google Entering the Email Marketing Business?
by Jacob Smith On January 3, 2012
Browsing around the Google Currents app on my new Galaxy Nexus toy/phone, I saw an article from TechCrunch that caught my eye: Google has been experimenting with a possible role with email subscription management. Google, of course, is the king of experimental projects. The Internet is littered with dozens of Google projects that made a … Read More
Dinkum
Does Your Customer Service Make You Stand Out?
by Jacob Smith On December 21, 2011
I was walking through an underground section of Philadelphia called Market East. I noticed a lady walking around with a basket looking intently at those seated and once in awhile she would go over to someone and speak with them. I asked someone near by what that was all about. I was told that she … Read More
Mobile
Starbucks Smiling all the way to the Bank: Why Mobile Payments Make Cents
by Jacob Smith On December 14, 2011
If you have visited a Starbucks coffee shop in the last year (and especially the last few months), you’ll notice that a lot of people are paying with their iPhones and Android devices. In fact, my local Starbucks cashier volunteered this morning that the company’s mobile payment app had been used for some 25 million … Read More