Internet Marketing, Social Media
How Habits Are Holding Your Company Back
by Paul Fleming On August 9, 2011
I’m undertaking a bit of an experiment. After reading Tim Ferriss’ book, The 4-Hour Body, I’m changing what I eat for breakfast. In the past, I was a dedicated toast eater. I love the simplicity of toast. Drop your 7-grain slice into the slot and about a minute later, a deliciously light brown bit of … Read More
Sales, Social Media
Be Where Your Customers Are – Social Media Marketing Lesson
by Guest Blogger On August 1, 2011
This is a concept that we preach often at Dinkum, and most often we are referring to which social media channels might be best employed by the businesses we work with. There is no point in being on Twitter if all of your potential customers are on LinkedIn. This weekend, I was presented with a … Read More
Content Marketing
Caution: Blogs are Not Easy to Maintain
by Guest Blogger On July 29, 2011
Writers Block Anyone who writes for a living, in any capacity, knows the term writers block. Dictionary.com defines it as “a usually temporary condition in which a writer finds it impossible to proceed with the writing of a novel, play, or other work.” Blogs fall into the other work category. Calling it work is truth in advertising! Blogging … Read More
Dinkum
Virtual Office of the Future is Here!
by Guest Blogger On July 26, 2011
You already know that Dinkum Interactive is on the cutting edge of the virtual office work environment. I and my co-workers don’t have a corporate office to report to at 9 every morning, and we don’t face the freeway commute at the end of the day. I, for one, have dreamed of a job like … Read More
Social Media
Twitter and the Women’s World Cup Final
by Guest Blogger On July 19, 2011
On Sunday afternoon, the Women’s World Cup was awarded to Japan, after an amazing, exciting game between them and the United States. And in the midst of the excitement and chaos and screaming and disappointment, the world tweeted. And tweeted some more, until the record for tweets per second previously set at the turn of … Read More
Internet Marketing
A Look at Google’s Recent Design Binge
by Jacob Smith On July 15, 2011
If you live on the internet and do not happen to spend all of your time on Facebook, you may have noticed that the web is getting a bit of a redesign lately. I’m referring to the half dozen web properties that have either been released or updated by Google in just the last two … Read More
Content Marketing, SEO
Clientspeak – Can You Speak Their Language?
by Guest Blogger On July 8, 2011
Recently I posted about a client who was confused by the industry jargon that we had inadvertently allowed to creep into the assessment document that we delivered to him. I have been on the lookout since then for places where we can do a better job of explaining what we do, or what information we … Read More
Internet Marketing, Sales
6 Months to Sales Success
by Jacob Smith On June 29, 2011
Someone walks into your store and you ask if they need help. ‘I’m just browsing’, they respond. After a bit of a look around, they leave empty handed. Is this what’s happening with your website? Do plenty of people visit but no one is buying? You need the Dinkum treatment. Step One: Identify the Right … Read More