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SEO In The News

by Guest Blogger On March 1, 2011

In the last couple of weeks, Search Engine Optimization has made the news! I expect to read about SEO on blogs posted by fellow practitioners. But Bob Garfield, of On the Media on National Public Radio hosted an interview radio show segment on this very topic called “How to Cheat Google.” He interviewed David Segal, … Read More

Social Media

Marketing and Social Media – Alive and Well

by Jacob Smith On February 25, 2011

On Saturday I had the opportunity to participate in a panel discussion at Eastern University. The school of Management Studies put on program to help the Executive MBA students with relevant topics for their studies. The topic of this  program was Marketing and Social Media. The format allowed for a few minutes of introductions and … Read More

Email marketing

Stepping Outside the Box for Email Marketing

On February 18, 2011

When Rick first asked me to use my marketing skills and write a newsletter to our clients and future clients, I was up for the challenge. What I wasn’t ready for was using MailChimp as the medium for the newsletter. When I asked about what I needed to do to create a newsletter in Mail … Read More


JC Penney Takes the SEO Low Road

by Paul Fleming On February 15, 2011

In the SEO world we see untoward activities on a regular basis. Mostly folks trying to game the system for themselves or their clients to increase rankings or decrease competitor rankings. These are called black hat techniques and most of their actions may result in websites being penalized by having their websites completely removed from … Read More


Hooks, Action and Filters in WordPress

by Emiliano Jankowski On February 11, 2011

Before continuing adding features to our WordPress plugin, we need to know what hooks, actions and filters are. What does WordPress say? “Hooks are provided by WordPress to allow your plugin to ‘hook into’ the rest of WordPress; that is, to call functions in your plugin at specific times, and thereby set your plugin in … Read More

Technical SEO, Web Design

Writing Your First Plugin for WordPress: A Primer

by Emiliano Jankowski On January 31, 2011

Writing Your First Plugin for WordPress: A Primer One of the great things about WordPress is the possibility to add your own custom functions/processes/enhancements without “touching” the core system. It is what we call a “plugin”. The WordPress definition of a plugin is as follows: “A WordPress Plugin is a program, or a set of … Read More


SEO Campaign Expectations

by Paul Fleming On January 27, 2011

When we search, we expect the right results straight away. When we get to a website, we expect to be able to find what we are looking for immediately and if not, easily. So it seems that a lot of clients expect instant results from their SEO campaign as well. As Abe Lincoln appropriately suggests “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Read More


It’s about the process – not the technology

by Jacob Smith On January 20, 2011

Are you relying too much on technology to do the work for you, or are you still being creative and using technology to help you be even more creative? Read More

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