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– Dalai Lama


Don’t Be a Slave to Your Inbox

by Paul Fleming On May 29, 2012

I’m talking about myself, here. And I’m sure I’m not alone. I’m a little bit addicted to the pinging of my inbox. Even before I get out bed in the morning, I check my emails from my smartphone. Just in case there’s something exciting, or urgent, or interesting, or all of the above. But then … Read More

Social Media

Are You Noticing The Patterns?

by Paul Fleming On May 23, 2012

When researching an article about Klout, an algorithm that measures your alleged social media influence, I discovered how Klout’s founder, Joe Fernandez, came up with the idea. Turns out, he had to have his jaw rewired and couldn’t talk for 3 months. His communication outlet during the time of silence was Facebook. According to a … Read More


Dinkum’s Take on the Penguin and Panda Updates

by Paul Fleming On May 22, 2012

Last year, it was Panda. Now, it’s Penguin. Both are cute black and white animals, but also the names of Google’s changes to its algorithm that determine search results. It’s part of an effort to remove spammy websites and systems set up to game them, and fighting techniques well-known to the SEO community as gray/black … Read More

Social Media

LinkedIn Saddles A Dark Horse

by Guest Blogger On May 18, 2012

This month, business networking site, LinkedIn announced the acquisition of SlideShare for $118.8 million. SlideShare allows users to upload and share PowerPoint and other slide presentations with business users, either on the Slideshare site or embedded on blogs, websites and shared on Twitter, LinkedIn and Facebook. SlideShare is sometimes known as the “dark horse of … Read More

Internet Marketing

What A 9 Year-Old Can Teach You About Selling

by Paul Fleming On May 16, 2012

I collected my god-daughter from dance class the other day and we grabbed a “treat” on the way home. Charli is 10, super bright and delightful. As we ate liquid chocolate, she told me about her school assignment where they had to devise a restaurant for kids. Her big idea was that while kids were … Read More

Internet Marketing, Social Media

Internet Marketing Throwdown: Adwords vs Google+

by Jacob Smith On May 15, 2012

The past few months have been very busy and interesting at Dinkum. Not only have we continued to grow very quickly (another 50% this year seems likely), but the Internet has become more complicated as well. The compounding effect is that all of our clients (large and small) are looking to deploy more impactful campaigns … Read More

Google: Hangouts on Air
Social Media

The Power Of Google+ Hangouts On Air

by Paul Fleming On May 11, 2012

For the longest time, Hangouts On Air on Google+ was for a limited number of people. I was one of the lucky ones who had a chance to beta test it while it was in its infancy. Now it’s open to the public and the creativity and innovation on Google+ has grown exponentially. People are … Read More


Philadelphia Internet Marketing Specialist Job – Come Join Us!

by Paul Fleming On May 10, 2012

Dinkum is a small internet marketing company based in Philadelphia. We like being small but every now and then there comes a time when we need to expand a little. Now is that time. So we are on the lookout for the right candidate to join our team and before I get into the specifics … Read More

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