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Internet Marketing, Social Media

Internet Marketing Throwdown: Adwords vs Google+

by Jacob Smith On May 15, 2012

The past few months have been very busy and interesting at Dinkum. Not only have we continued to grow very quickly (another 50% this year seems likely), but the Internet has become more complicated as well. The compounding effect is that all of our clients (large and small) are looking to deploy more impactful campaigns … Read More

Google: Hangouts on Air
Social Media

The Power Of Google+ Hangouts On Air

by Paul Fleming On May 11, 2012

For the longest time, Hangouts On Air on Google+ was for a limited number of people. I was one of the lucky ones who had a chance to beta test it while it was in its infancy. Now it’s open to the public and the creativity and innovation on Google+ has grown exponentially. People are … Read More


Philadelphia Internet Marketing Specialist Job – Come Join Us!

by Paul Fleming On May 10, 2012

Dinkum is a small internet marketing company based in Philadelphia. We like being small but every now and then there comes a time when we need to expand a little. Now is that time. So we are on the lookout for the right candidate to join our team and before I get into the specifics … Read More


Multi-tasking Explained

by Jacob Smith On May 9, 2012

Well, kind of. First up, let me admit to chronic multi-tasking. I’m always doing 10 things at once, even though I’ve read research that says multi-tasking isn’t productive. I remember reading one article about the subject, only to notice I was simultaneously watching the news on TV and eating dinner. Fortunately, I can focus when … Read More


There’s an App for That

by Jacob Smith On May 8, 2012

I have a cool phone. I know I don’t access all of its potential. But I recently discovered an app that makes sense to me. My local grocery store started running little ads in their circulars for their shopping list app. At first I groaned and thought, “Just what I need. One more electronic list.” … Read More

Social Media

Should you worry about your Klout score?

by Jacob Smith On May 4, 2012

Have you heard of Klout? In its own words “Klout measures influence online using data from your social networks. Anywhere you have an online presence, you have the opportunity to influence people by creating or sharing content that inspires actions such as likes, retweets, comments and more. The more engagement your posts receive, the more … Read More


Can you find me some creativity?

by Jacob Smith On May 2, 2012

I read numerous blog posts related to Internet marketing and particularly enjoyed one entitled “5 Ways to Open the Social Side Door and Build Relationships“. It’s a guest blog on Jay Baer’s popular site. The post talks about what’s missing from current sales and marketing initiatives – creativity. I remember when personal computers were introduced … Read More

Internet Marketing

How Groundhog Day Can Help Your Business

by Jacob Smith On April 27, 2012

How do you change someone else’s behavior? The question sounds rather sinister, I know. But think about it. You want someone to buy your product, donate to your cause, fulfill their obligations as an employee, quit smoking, slow down on the roads, eat their vegetables, pay back the money they owe you. I could go … Read More

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