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Dinkum

Multi-tasking Explained

by Jacob Smith On May 9, 2012

Well, kind of. First up, let me admit to chronic multi-tasking. I’m always doing 10 things at once, even though I’ve read research that says multi-tasking isn’t productive. I remember reading one article about the subject, only to notice I was simultaneously watching the news on TV and eating dinner. Fortunately, I can focus when … Read More

Dinkum

There’s an App for That

by Jacob Smith On May 8, 2012

I have a cool phone. I know I don’t access all of its potential. But I recently discovered an app that makes sense to me. My local grocery store started running little ads in their circulars for their shopping list app. At first I groaned and thought, “Just what I need. One more electronic list.” … Read More

Social Media

Should you worry about your Klout score?

by Jacob Smith On May 4, 2012

Have you heard of Klout? In its own words “Klout measures influence online using data from your social networks. Anywhere you have an online presence, you have the opportunity to influence people by creating or sharing content that inspires actions such as likes, retweets, comments and more. The more engagement your posts receive, the more … Read More

Dinkum

Can you find me some creativity?

by Jacob Smith On May 2, 2012

I read numerous blog posts related to Internet marketing and particularly enjoyed one entitled “5 Ways to Open the Social Side Door and Build Relationships“. It’s a guest blog on Jay Baer’s popular site. The post talks about what’s missing from current sales and marketing initiatives – creativity. I remember when personal computers were introduced … Read More

Internet Marketing

How Groundhog Day Can Help Your Business

by Jacob Smith On April 27, 2012

How do you change someone else’s behavior? The question sounds rather sinister, I know. But think about it. You want someone to buy your product, donate to your cause, fulfill their obligations as an employee, quit smoking, slow down on the roads, eat their vegetables, pay back the money they owe you. I could go … Read More

Internet Marketing, Social Media

Can You Have Too Much Information?

by Jacob Smith On April 25, 2012

More and more studies are finding that too much choice leads to poorer decision making. Sounds crazy and contradictory, I know. I read a fascinating opinion piece in the Sydney Morning Herald (Dinkum has strong Australian roots, after all) by Andrew Leigh that summarised some interesting research on this topic. Here are the best bits:- … Read More

Dinkum

Setting a Culture For Success

by Jacob Smith On April 24, 2012

If you feel challenged by change, you’re not alone. It’s a harsh truth that change is the new constant in our lives. Rogue management consultant, Steve Smolinsky, from Benari LTD argues companies need to acknowledge this fear and address it. “The vast majority of people, irrespective of culture, really don’t like change. They like to … Read More

Dinkum

Failure Is The Key To Success

by Jacob Smith On April 20, 2012

Which is worse? Is it taking a risk and failing or not taking a risk at all? Failure can be a tough teacher but according to Apple founder, Steve Jobs, it’s important to success. During a commencement address at Stanford University he said: “I didn’t see it then, but it turned out that getting fired … Read More

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