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Categories for Digital PR

Digital PR, Dinkum, Internet Marketing

Transitioning from Traditional Marketing to Digital Marketing: A Case Study

by Paul Fleming On February 13, 2015

Embracing online marketing for companies who are used to doing it all offline can be daunting. You’re looking around. Getting not insignificant quotes for upgrading your very dated website that you feel really hasn’t brought you any business over the past few years anyway. When it was launched, you thought it would bring customers scrambling for your … Read More

Digital PR, Internet Marketing

The Bar is Getting Higher, Faster

by Jacob Smith On October 23, 2012

If you’re in the internet marketing space, you’ll instantly know what I mean: the game is getting harder. We’ve gone from the days of adding the right keywords to the top of your page to a landscape where you have to DO something to capture the interest of your audience. This is no small task, … Read More

Digital PR

Online Reputation Management

by Regina Sillitti On April 5, 2011

This morning while sifting through my inbox, I read a piece by Nick Bilton about the rise in businesses that specialize in online reputation management.  These businesses have been around for a few years now, and I wasn’t expecting much new information. There was, however, a new spin on it that makes me think. In … Read More

Digital PR

Optimized Press Releases and Public Relations

by Paul Fleming On December 30, 2010

It’s important that we adjust the press release enough to differentiate between our distribution and theirs. It’s not that we don’t care how many people read the press release; in fact, we encourage it, but this is not our primary objective. We want incoming links. We want controlled anchor text. Increased visibility is merely an added bonus. Read More

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