It’s that time of the year again…the holiday parties are over, the top ten lists are forgotten, and the New Year’s goals are fading fast. You guessed it: time to update the copyright date on the footer of your website!
99% of people look at their personal or business website infrequently. And when they do look at it, usually the footer is the last place they might visit. While it’s not a huge deal, I think an outdated copyright speaks volume to the care and craft of a website – and as marketing becomes ever more “multi-channel”, maintaining a high level of quality control is incredibly important to your brand and to your long-term marketing success.
So, to make life a bit easier, here are two tricks to help make certain that this is the last year you “remember” to update your copyright information a few months too late:
If at all possible, going “dynamic” is the right way to go. What does that mean? It means that your website is powered by a database, often with the help of a Content Management System like WordPress, Drupal, Expression Engine, etc. There are other less sophisticated situations (involving PHP includes, for example) but more and more if your website isn’t on a Content Management System, it should be.
I wish it were more complicated, but really it’s as simple as replacing the current year in your footer.php (or similar file) with the following code:
<?php echo date("Y") ?>
Here’s an example:
© Dinkum Interactive - <?php echo date("Y") ?>
If you’re stuck with a website that is just a bunch of html pages and need to update EACH ONE to change global elements, then 1) we’re sorry and 2) do yourself a favor: delete the year. Really, it doesn’t matter and it’s not worth the hassle. Just replace it with something like:
Copyright © Dinkum Interactive, All Rights Reserved.
As we’re focused on Linux-based solutions, I’ve shared that code with you. However if you’re using ASP/.NET or other technologies, a simple Google search for “dynamic copyright ASP” will solve your problem.
Happy New Year!