With a lot of options these days, adding data tracking and monitoring to our list of tools given its value to our Digital Marketing services.
While Google Analytics forms the foundation of all of our campaigns, there are far more options for capturing more data than ever and may be more appropriate for your specific needs. Customer-centric solutions like GoSquared or Mixpanel, server performance metrics solutions like New Relic or A/B testing systems like VWO all help to serve a purpose by telling your digital story.
While some of these data tools don’t require a complex setup, they may often require developer implementation and some marketing setup. Once you’re setup, it generally won’t require ongoing work but it will provide you with some amazing insight into your customers, your server, your website.