After achieving great success in Positive Affirmations and Audio Self Help, Effective Learning Systems were looking to move their product forward by creating new services, digital offerings and an updated look. In addition, a key element was the ability to be found for their products, something that was missing on their current platform (in addition to some scale and malware issues).

The folks at Dinkum took time to understand the product offerings and the company to create a look and flow that made sense as well as a foundation that would serve them well in the coming months.