Our long-time clients at Marlboro are celebrating their 75th year and so, we tackled a website design and development refresh that aligned with some of their new branding and accommodated some of their new initiative while maintaining many of their archived works and galleries.

Sticking with the WordPress CMS, we spent some time on an updated sitemap, menu and new design. The branding looked at introducing an updated color palette and we really wanted to embrace some of their high quality imagery.

Of course, SEO performance is still relevant and was heavily considered during this process with additional eyes on AI visibility. Additionally an updated MuseCRM platform was also integrated into the update.

With all these taken into consideration, the development process took some time but at launch, was ready to go and launch was among the smoothest rollouts we’ve had for a while.