Objective: Transition the site from a generic, restrictive template into a custom, modern WordPress platform that reflects the organization’s mission, empowers internal content management, and establishes foundational search engine visibility.
Project Overview
The 900 Hours Project focuses on transforming out-of-school time into high-impact, future-ready learning (led by educational founders with deep sector credibility). The current site lacks custom brand character and limits independent layout or content updates. This project replaces the existing setup with an adaptable, bespoke WordPress architecture designed for long-term scalability and organic discovery.
Core Deliverables & Work Breakdown
1. Custom UI/UX Redesign
Brand-Aligned Visual Identity: Move away from formulaic AI-generated layouts toward an intentional, authoritative design suitable for school leaders, out-of-school time (OST) providers, and education funders.
Dedicated Service Architecture: Redesign key landing pages and modular sections covering primary offerings:
- Consulting & Training
- Curriculum & Durable Skills Modules
- Measurement & Impact Evaluation
- Funding & Access Partnerships
- Responsive Layouts: Mobile-first, tablet, and desktop wireframing and prototyping.
2. WordPress Implementation & CMS Architecture
Theme Development / Builder Integration: Build using a lightweight, block-based system (Gutenberg blocks or a clean builder like Elementor/Bricks) to ensure performance and avoid code bloat.
Autonomous Content Management: Create reusable components (hero sections, team spotlights, callout stats, contact/lead capture forms) that non-technical staff can edit, rearrange, or publish without developer assistance.
Form & CRM Integration: Upgrade the contact forms with automated notifications, spam protection (Turnstile/reCAPTCHA), and exportable submissions.
3. Foundational SEO & Technical Baseline
On-Page Optimization: Set up custom meta titles, meta descriptions, and semantic heading hierarchies (H1, H2, H3) across core pages.
SEO Plugin Suite: Install and configure an SEO framework (Rank Math or Yoast SEO) for automatic XML sitemap generation and Open Graph social sharing cards.
301 Redirect Mapping & Preserved Equity: Audit current URLs to map 1:1 redirects where paths change, preventing broken links and preserving existing authority.
Performance & Core Web Vitals: Implement caching, image compression (WebP), and asset minification to ensure sub-2-second load times.
