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– Dalai Lama


The Value of Website Management

by Paul Fleming On September 20, 2019

Having a website for your business is great. Actually it’s pretty essential. All too often though, after spending a great deal of time building a site and obsessing over every little detail, the excitement of the launch and the flurry of new and exciting information wanes and things suddenly run dry. Happens to the best … Read More

SEO, WordPress

Launching a New Website – 3 Steps to Prevent the SEO Drop

by Paul Fleming On December 5, 2018

With all the information available, it seems that some of it still gets lost in translation. When it comes to SEO we are well aware that there is plenty of incorrect information but while it’s been around for some time, plus the fact that there continues to be more and more experts touting SEO knowledge, … Read More


Continued Sustainable SEO

by Paul Fleming On December 31, 2017

Another year is upon us and looking back on this past year, we’ve once again been heads-down digging in to client requirements and our own internal tools and not practicing what we preach (though we did manage to squeak out an updated website). While SEO in general seems to be in a state of constant … Read More

Analytics, SEO

SEO Health Data: Google Analytics

by Paul Fleming On June 20, 2017

A true digital performance issue that we come across often is overall poor digital health. Much like our own health, the annual checkup is pretty important, in some cases it’s essential. So we take the same approach to digital health by monitoring it on a daily basis, reviewing it weekly and then reporting on it … Read More

Digital PR, Dinkum, Internet Marketing

Transitioning from Traditional Marketing to Digital Marketing: A Case Study

by Paul Fleming On February 13, 2015

Embracing online marketing for companies who are used to doing it all offline can be daunting. You’re looking around. Getting not insignificant quotes for upgrading your very dated website that you feel really hasn’t brought you any business over the past few years anyway. When it was launched, you thought it would bring customers scrambling for your … Read More


Seeing Unusual Referral Traffic in Your Google Analytics?

by Paul Fleming On January 22, 2015

We’ve often seen some unusual referrers coming through on Google Analytics over the years. If you want to have a look at your own, head to the Acquisitions tab on the left side, click on All Traffic then Referrals. You’ll see a list of websites that sent traffic to your own website. Always good to … Read More

Dinkum, Internet Marketing

Onward to 2015

by Paul Fleming On December 29, 2014

We’ve been a little on the quiet side this past year, at least online. Usually we’ll muster a blog post a month plus a smattering of social activity but aside from the random share, definitely quiet. I have a feeling we’ll change that in 2015 but it wasn’t for any particular reason. We understand the challenges … Read More


A Digital Marketing Issue: Cheap SEO Services

by Paul Fleming On October 14, 2013

Since SEO has been around, especially in its early days, there was a large gap in understanding. It’s closed up a lot but certainly still exists. It was not uncommon to hear about someone offering to “SEO optimize your website” for a very small fee. I was often intrigued as to how these people or … Read More

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