Dinkum, AEO, AISEO, GEO, SEO
(ABT) Always Be Testing: How Two Decades of SEO Taught Us to Question The Experts
by Paul Fleming On September 12, 2026
For those of us who started with SEO back in the late ’90s, getting a priority listing on the early search engines was easy. That changed fast once Google entered the picture. Complexity went up, and so did the stakes: we had to figure out what worked, what didn’t, and what got us penalized. We … Read More
Social Media
The Social Media Marketing Dilemma – Finding Use in the Useless
by Paul Fleming On August 5, 2026
I’ve been sitting on this post for a while, mostly trying to figure out why I care about this subject so much. I spend a lot of time online and understand many of the nefarious techniques used to convince someone to buy a dodgy product or service. Yet, those always seemed far less damaging than … Read More
Dinkum
Keeping an Eye on the Digital Marketing Activities that Matter
by Paul Fleming On May 1, 2026
Digital Marketers (actually anyone online really) love to sensationalize. It gets eyeballs, gains interest, subscribers, potentially gets customers. Suggesting that your SEO is no longer going to work gets businesses scared and that fear drives sales. After years of watching trends come and go, our advice hasn’t changed much: protect what’s working, stay skeptical of … Read More
SEO, AEO, AISEO, Dinkum, GEO
How is Your Ai Visibility Looking?
by Paul Fleming On April 10, 2026
There’s a lot of noise surrounding AI. ChatGPT, Claude, Perplexity, Gemini and others are now commonplace. If grandma knows about it then surely it’s time to take notice. I wrote about our own AI SEO shift around this time last year and it’s only increased its influence since then. We’ve been working in the digital … Read More
Dinkum, AISEO, Web Design
Our own Ai Shift
by Paul Fleming On February 6, 2026
As a digital marketing company, it’s important to keep an eye on the latest trends and how they impact what we do. It also makes things a little more interesting as well. While the marketing side of things is a different beast, on the more technical side we’ve got a few things on our radar … Read More
Dinkum
In Between the World of SEO and Generative AI
by Paul Fleming On June 22, 2025
As we continue to delve more deeply into GenAI I’m drawn to a post we did some 10 years ago about the transition from traditional marketing to digital marketing. The plan of course was that companies should shift their budgets and practices from the old way to the new way because to us, we could … Read More
SEO, AISEO
AI’s Increasing Influence in SEO
by Paul Fleming On April 10, 2025
As individuals, we have been working with SEO since before Google. Something fairly consistent that we’ve found throughout the years is that we’ve often heard that SEO is dying, especially when the next shiny new thing came along. Certainly, we’ve seen things like social networks have an impact, but overall it was far more complementary … Read More
Web Design, Dinkum, WordPress
WordPress v Squarespace v Wix v…
by Paul Fleming On May 16, 2024
Since the early Internet days, there have been plenty of options for building a website which can be a tad overwhelming for newbies. If you didn’t know HTML, there were even options back in the stone age. We remember Geocities back in 1994 as one of the original ways to create your website without requiring … Read More