Peter Harrington is one the world’s premier purveyors of original first editions, signed, rare and antiquarian books, fine bindings and library sets. They also have an amazing collection of contemporary prints, maps, views, photography, and original artwork.
A few years back we helped to establish Peter Harrington’s first modern website, and it was time for a refresh and new functionality. The new site, built upon a proprietary WordPress eCommerce platform, has a focus on mobile and tablet presentation (responsive views), inventory search, and customer service. We also used our experience in WordPress development to structure the site for Search Engine visibility, including product schema, video sitemaps, and other goodies.
After several years of month over month and year over year growth in all digital elements including visitors, Goals and eCommerce performance, we still consider this campaign to be one of our more impactful campaigns throughout the years.