This SEO-focused client needed a redesign to help better organize and convey a vast amount of content to visitors. We originally redesigned and upgraded their website in 2014 site and deployed a highly-customized WordPress theme with hundreds of pages.
We approached the initial redesign with the goal of streamlining the information gathering-process for potential customers, creating a compelling “Why RLI Works” page to answer key questions about the online learning space. We also took advantage of RLI’s prolific on-staff experts by leveraging author profile schema.
In 2017 we updated their website to improve performance, bring code to current standards, align updated branding elements, improve mobile capabilities and largely to help better organize content between Sales Training, Leadership Management Training and LMS Content which is how they were approaching their overall business.