Coca Cola’s Shift to Content Excellence
February 3, 2012. Posted under: Blog, Marketing, New Media, Social Media.
Jennifer
There’s been quite a bit of discussion about Coca Cola’s evolution of its content strategy. For many years, the company dominated the advertising space – globally – but the Internet has forced a change in its strategy. Rather than ‘Creative Excellence’, they’re now after ‘Content Excellence’. One commentator, Jeff Bullas, believes there are 5 lessons to be learned from Coke’s