Beginner’s Guide To Testing Your PPC Program

If your PPC program is not driving the results you would like, don't just give up and call it quits.  Test, Test, Test! You should always be testing your keywords, ads and landing pages to determine what drives the best ...

Five Tips to Shape Up Your PPC Program

Do you look at your PPC account on a daily basis? Weekly Basis? Or not at all anymore because you can't bear to see the ever decreasing conversions and increased costs? It's time to dive deeper and possibly revamp ...

Save Money on Google AdWords Using Negative Keywords

Are You Leaving This Behind? Google AdWords can be incredibly effective, but I often see businesses waste money by attracting unqualified traffic. Sometimes they are unaware that with a little more effort, their campaigns can be much more effective and cost ...

Google Sneak Peek # 4: Comparison Ads

Wrapping up my series on new stuff from Google, I’d like to share with you a subject close to my heart… Google Comparison Ads Google comparison ads are a really interesting feature and I was excited to stumble across them. This search ...

Google Sneak Peek # 1: Ad Sitelinks

Our friends at Google continue to roll-out new services, new search tactics, and other tools in their ever growing arsenal.  Some of these new offerings are being tested in Google labs or are being tested in certain markets.  You may ...

Once again the SEO – PPC question

A good graphic that at least tries to understand the conversation: Seo in the long run While this may be over simplified the meaning is simple. SEO may cost more up front in the long run the ROI can be, should be ...

Yearning for Local Search

One of the biggest movers in search this past month was CitySquares.com which indicates that people really want more from local search which is getting pretty interesting. With so many of our clients strictly targeting the local marketplace, many have ...

Gain Essential Internet Marketing Skills in 3 Hours

Keep hearing the buzzwords Search Engine Optimization (SEO) and Pay-Per-Click (PPC) and want to know what they mean and how you can use them to increase your revenue? "Internet Marketing Beyond SEO and PPC" is a 3 hour program presented by ...