Digital PR, Dinkum, Internet Marketing
Transitioning from Traditional Marketing to Digital Marketing: A Case Study
by Paul Fleming On February 13, 2015
Embracing online marketing for companies who are used to doing it all offline can be daunting. You’re looking around. Getting not insignificant quotes for upgrading your very dated website that you feel really hasn’t brought you any business over the past few years anyway. When it was launched, you thought it would bring customers scrambling for your … Read More
Dinkum, Internet Marketing
Onward to 2015
by Paul Fleming On December 29, 2014
We’ve been a little on the quiet side this past year, at least online. Usually we’ll muster a blog post a month plus a smattering of social activity but aside from the random share, definitely quiet. I have a feeling we’ll change that in 2015 but it wasn’t for any particular reason. We understand the challenges … Read More
Dinkum, Internet Marketing
A Methodology for Internet Marketing
by Jacob Smith On January 22, 2013
The “SEO Business” is tougher and more complex making it difficult to build successful campaigns. These days, it’s more like making a seven tiered wedding cake than a batch of Betty Crocker brownies. Return on Investment? Prove it! In addition to the complexity in building and maintaining awesome campaigns is the difficulty in pricing our … Read More
Dinkum, Internet Marketing
Our SEO Paradigm Shift for 2013
by Paul Fleming On December 31, 2012
We made some fairly significant changes in 2012 to accommodate Google. These sort of changes are not really uncommon in our field and interestingly for most of us, none of them were a real surprise but what has occurred this past year, does represent a shift in thinking for many in our industry. A big … Read More
Analytics, Internet Marketing
Looking Back at Your Data to Look Forward
by Paul Fleming On December 19, 2012
We do it for our clients and regularly encourage them to look at their data always and often. Reading analytics tells a story about your business online and possibly a little about your business in general so it makes great sense to spend a bit of time with it. Of course we don’t do it … Read More
Digital PR, Internet Marketing
The Bar is Getting Higher, Faster
by Jacob Smith On October 23, 2012
If you’re in the internet marketing space, you’ll instantly know what I mean: the game is getting harder. We’ve gone from the days of adding the right keywords to the top of your page to a landscape where you have to DO something to capture the interest of your audience. This is no small task, … Read More
Internet Marketing, Web Design
Agile Marketing, And What It Means for Real People with Feelings
by Jacob Smith On September 11, 2012
It’s generally not a smart idea to begin a company blogpost with a political opinion quote, but today I’m throwing caution to the wind to make this point: perfection ain’t all that it’s made up to be. New York Times opinion writer, Tom Friedman, describes the world as flatter, faster, and hotter than it used … Read More
Internet Marketing
Understanding Internet Marketing Using the Muppet Theory
by Jacob Smith On July 31, 2012
Kermit, Miss Piggy, the Great Gonzo — the Muppets are more than colorful characters on our screens. They offer helpful insights into how to get the most from Internet marketing. Let me explain. Chaos Muppets vs Order Muppets In Slate.com, Dahlia Lithwick takes an irreverent look at the Supreme Court justices according to Muppet Theory, … Read More
Internet Marketing
How to Make Your Internet Marketing “Autocatalytic”
by Jacob Smith On June 26, 2012
At Dinkum Interactive, we perform a large number of tasks requiring expertise in SEO, PPC, Web Design, Email Marketing, and others. This is a valuable set of skills for our clients but it’s not the reason they hire us. Our goal with each client is to support the development of a sophisticated internet marketing culture … Read More
Internet Marketing
What A 9 Year-Old Can Teach You About Selling
by Paul Fleming On May 16, 2012
I collected my god-daughter from dance class the other day and we grabbed a “treat” on the way home. Charli is 10, super bright and delightful. As we ate liquid chocolate, she told me about her school assignment where they had to devise a restaurant for kids. Her big idea was that while kids were … Read More