Recent Blogpost

Twitter and the Women’s World Cup Final

On Sunday afternoon, the Women’s World Cup was awarded to Japan, after an amazing, exciting game between them and the United States.  And in the midst of the excitement and chaos and screaming and disappointment, the world tweeted. And tweeted some more, until the record for tweets per second previously set at the turn of …
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Clientspeak – Can You Speak Their Language?

Recently I posted about a client who was confused by the industry jargon that we had inadvertently allowed to  creep into the assessment document that we delivered to him.  I have been on the lookout since then for places where we can do a better job of explaining what we do, or what information we …
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Plain Talk in Client Reporting

During the process of getting to know a new client, and providing him with the early deliverables for his SEO campaign, he had a simple request.  Could we meet in person instead of by phone to discuss the project progress to date, and give him some help understanding the ‘jargon’ we used in the reports? …
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The Art and Science of Client Relationships

Fellow authors here at Dinkum have posted about customer relationships from various points of view. Do Your Customers Trust You and Delivering on Values and other posts suggest the need to know your audience and deliver what is promised and other important business or life lessons.  A good customer relationship is productive for both parties, …
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Online Reputation Management

This morning while sifting through my inbox, I read a piece by Nick Bilton about the rise in businesses that specialize in online reputation management.  These businesses have been around for a few years now, and I wasn’t expecting much new information. There was, however, a new spin on it that makes me think. In …
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Blogging for Business: Content and Voice

Often when clients contact us for SEO services, one of the suggestions we make to them is to include a blog on their site, and post to it regularly.  We tout the benefits of having fresh content that is regularly updated as being helpful to their customers and to search engines. A recent post by …
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SEO In The News

In the last couple of weeks, Search Engine Optimization has made the news! I expect to read about SEO on blogs posted by fellow practitioners. But Bob Garfield, of On the Media on National Public Radio hosted an interview radio show segment on this very topic called “How to Cheat Google.” He interviewed David Segal, …
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