Recent Blogpost

Turning Your Projects into Content

It’s 2013 and all bets are off when it comes to SEO tweaks and tricks. With a new year comes new strategies, and at the moment it’s all about producing high quality content. I’m talking about that head turning, juicy, delicious content you can’t help but sink your teeth into. The type of content even …
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The Overload Called Marketing


Much has been written about how marketing has changed over the past 15 years because the tools have changed. My question – has marketing really changed? I recently hosted a full day seminar and asked participants what they expected from our time together. I do this to make sure I cover the most requested areas …
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LinkedIn Saddles A Dark Horse


This month, business networking site, LinkedIn announced the acquisition of SlideShare for $118.8 million. SlideShare allows users to upload and share PowerPoint and other slide presentations with business users, either on the Slideshare site or embedded on blogs, websites and shared on Twitter, LinkedIn and Facebook. SlideShare is sometimes known as the “dark horse of …
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Facebook Friends Forever

By now you know that WHYY and NPR are a couple of my favorite ways to keep up with the world.  One of the reasons for this is that they cover cool stuff. They also drive traffic to their websites by letting you know, at the end of a broadcast segment, that you can find …
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Interpreting Client Questions about Search Engine Marketing

Some clients ask a lot of questions, some just go along for the ride. Sound familiar? I prefer clients who want to understand the Search Engine Marketing journey and who take the time to ask questions as they come up. These clients are often, although not always, more engaged and better partners in their campaign. Many …
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Content, Content, Content

As a client facing member of the Dinkum team, I am sometimes called upon to discuss SEO with clients. Most often I am answering questions on basic concepts, which clients who have recently signed on want to understand. Sometimes I chat over the same things with clients who have been around for a while, but …
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Social Media’s Dark Side

In the Sunday edition of The Philadelphia Inquirer, John Timpane wrote about the recent flash mobs in Philadelphia, organized through various social media.  They are an ugly reminder that tools that can be used for good, such as the uprisings in the various Middle East countries over the last year or more, can be used …
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Be Where Your Customers Are – Social Media Marketing Lesson

This is a concept that we preach often at Dinkum, and most often we are referring to which social media channels might be best employed by the businesses we work with. There is no point in being on Twitter if all of your potential customers are on LinkedIn. This weekend, I was presented with a …
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Caution: Blogs are Not Easy to Maintain

Writers Block Anyone who writes for a living, in any capacity, knows the term writers block. defines it as “a usually temporary condition in which a writer finds it impossible to proceed with the writing of a novel, play, or other work.”  Blogs fall into the other work category. Calling it work is truth in advertising! Blogging …
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Virtual Office of the Future is Here!

You already know that Dinkum Interactive is on the cutting edge of the virtual office work environment. I and my co-workers don’t have a corporate office to report to at 9 every morning, and we don’t face the freeway commute at the end of the day. I, for one, have dreamed of a job like …
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