Jacob Smith

VP of Client Services

Fun Fact

Trained as a classical bassoonist.

Jacob joined Dinkum as a partner in 2010.  As VP of Client Services, Jacob serves as chief project manager and oversees technical implementation on all Dinkum projects. In the business for 9 years, Jacob has led hundreds of projects for a variety of corporate and non-profit clients, and thus is allowed to get away with talking a bit too much at certain meetings… before Paul cuts him off.

Recent Blogpost

A Methodology for Internet Marketing


The “SEO Business” is tougher and more complex making it difficult to build successful campaigns. These days, it’s more like making a seven tiered wedding cake than a batch of Betty Crocker brownies. Return on Investment?  Prove it! In addition to the complexity in building and maintaining awesome campaigns is the difficulty in pricing our …
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Happy Holidays, 2012 Style


Happy Holidays from the team at Dinkum Interactive. Have a happy and safe time of it. Hope to catch up with you in the New Year.
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The Bar is Getting Higher, Faster


If you’re in the internet marketing space, you’ll instantly know what I mean: the game is getting harder. We’ve gone from the days of adding the right keywords to the top of your page to a landscape where you have to DO something to capture the interest of your audience. This is no small task, …
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Agile Marketing, And What It Means for Real People with Feelings


It’s generally not a smart idea to begin a company blogpost with a political opinion quote, but today I’m throwing caution to the wind to make this point: perfection ain’t all that it’s made up to be. New York Times opinion writer, Tom Friedman, describes the world as flatter, faster, and hotter than it used …
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Understanding Internet Marketing Using the Muppet Theory


Kermit, Miss Piggy, the Great Gonzo — the Muppets are more than colorful characters on our screens. They offer helpful insights into how to get the most from Internet marketing. Let me explain. Chaos Muppets vs Order Muppets In Slate.com, Dahlia Lithwick takes an irreverent look at the Supreme Court justices according to Muppet Theory, …
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How to Make Your Internet Marketing “Autocatalytic”


At Dinkum Interactive, we perform a large number of tasks requiring expertise in SEO, PPC, Web Design, Email Marketing, and others. This is a valuable set of skills for our clients but it’s not the reason they hire us. Our goal with each client is to support the development of a sophisticated internet marketing culture …
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Internet Marketing Throwdown: Adwords vs Google+


The past few months have been very busy and interesting at Dinkum. Not only have we continued to grow very quickly (another 50% this year seems likely), but the Internet has become more complicated as well. The compounding effect is that all of our clients (large and small) are looking to deploy more impactful campaigns …
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Multi-tasking Explained


Well, kind of. First up, let me admit to chronic multi-tasking. I’m always doing 10 things at once, even though I’ve read research that says multi-tasking isn’t productive. I remember reading one article about the subject, only to notice I was simultaneously watching the news on TV and eating dinner. Fortunately, I can focus when …
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There’s an App for That


I have a cool phone. I know I don’t access all of its potential. But I recently discovered an app that makes sense to me. My local grocery store started running little ads in their circulars for their shopping list app. At first I groaned and thought, “Just what I need. One more electronic list.” …
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Should you worry about your Klout score?


Have you heard of Klout? In its own words “Klout measures influence online using data from your social networks. Anywhere you have an online presence, you have the opportunity to influence people by creating or sharing content that inspires actions such as likes, retweets, comments and more. The more engagement your posts receive, the more …
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