Jacob Smith

VP of Client Services

Fun Fact

Trained as a classical bassoonist.

Jacob joined Dinkum as a partner in 2010.  As VP of Client Services, Jacob serves as chief project manager and oversees technical implementation on all Dinkum projects. In the business for 9 years, Jacob has led hundreds of projects for a variety of corporate and non-profit clients, and thus is allowed to get away with talking a bit too much at certain meetings… before Paul cuts him off.

Recent Blogpost

Can you find me some creativity?

can-you-find-me-some-creativity

I read numerous blog posts related to Internet marketing and particularly enjoyed one entitled “5 Ways to Open the Social Side Door and Build Relationships“. It’s a guest blog on Jay Baer’s popular site. The post talks about what’s missing from current sales and marketing initiatives – creativity. I remember when personal computers were introduced …
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How Groundhog Day Can Help Your Business

how-groundhog-day-can-help-your-business

How do you change someone else’s behavior? The question sounds rather sinister, I know. But think about it. You want someone to buy your product, donate to your cause, fulfill their obligations as an employee, quit smoking, slow down on the roads, eat their vegetables, pay back the money they owe you. I could go …
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Can You Have Too Much Information?

can-you-have-too-much-information

More and more studies are finding that too much choice leads to poorer decision making. Sounds crazy and contradictory, I know. I read a fascinating opinion piece in the Sydney Morning Herald (Dinkum has strong Australian roots, after all) by Andrew Leigh that summarised some interesting research on this topic. Here are the best bits:- …
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Setting a Culture For Success

setting-a-culture-for-success

If you feel challenged by change, you’re not alone. It’s a harsh truth that change is the new constant in our lives. Rogue management consultant, Steve Smolinsky, from Benari LTD argues companies need to acknowledge this fear and address it. “The vast majority of people, irrespective of culture, really don’t like change. They like to …
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Failure Is The Key To Success

failure-is-the-key-to-success

Which is worse? Is it taking a risk and failing or not taking a risk at all? Failure can be a tough teacher but according to Apple founder, Steve Jobs, it’s important to success. During a commencement address at Stanford University he said: “I didn’t see it then, but it turned out that getting fired …
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The Secret to Never Running out of Blog Topic Ideas

the-secret-for-never-running-out-of-blog-topic-ideas

At Dinkum, we often ask our clients to write blogs. Blogging is supposed to be pretty free-form and perhaps because of this, people can get stuck at the beginning of the process: what to write about. If I had to choose the single most common impediment for would-be bloggers, it’s not time but ideas. “I …
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Hologram Resurrection Goes Viral

hologram-resurrection-goes-viral

This falls into the category of jaw-dropping ‘trend watch’. Heard of Coachella? It’s a music and arts festival held in Indio, CA that crosses many genres – rock, indie, hip hop and electronic – and has a reputation for pushing boundaries and trying new things. On Sunday night, it set the crowds and the Twittersphere …
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Chalk Another Win Up For Email Marketing

chalk-another-win-up-for-email-marketing

What is the preferred (and most effective) form of permissions-based marketing? Drumroll please… Email marketing wins again. In fact, it’s been winning for a long time and it doesn’t look as though this will change any time soon. Exact Target put out the 14th edition of their annual “Subscribers, Fans and Followers” survey series and …
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SEO Interest in Pinterest

seo-interest-in-pinterest

The web often has a “flavor of the month” platform. Some stick around, others fall by the wayside. The latest biggie is visual sharing website Pinterest which has proven to be a geek gals BFF. While female dominated (there are some guy’s versions, my favorite being gentlemint.com), adoption of the system has been significant and, …
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Accountability: It’s Harder Than You Think

accountability-its-harder-than-you-think

“It’s not my fault.” “It’s not my responsibility.” If these phrases are commonly heard in your organization, you’ve got a problem. Accountability is more than a word you throw around to sound credible. Rogue management consultant, Steve Smolinsky, from Benari LTD, believes it’s crucial to the optimal functioning of your organization. “It’s one of the …
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